Over the last several years online video’s have become an Internet staple, tasty three to five minute clips from our favorite webrities help us get through the day and put a smile on our face. Thinking about the Internet today without video is unimaginable, no You Tube…. Revver or Metacafe ;-(With this growing success thousands of video creators (some of them prefer the title of producer) are now looking to get paid.
But how?
Welcome to ViralVideoMarketing.Us
An exploration of online video monetization.
How We Got Here
Online Videos & YouTube.com: The term viral video sprang up several years ago with the launch of the mega popular video sharing site Youtube.com (February 2005). Youtube.com founders Chad Hurley, Steve Chen and Jawed Karim in their infinite wisdom made it simple for anyone with a video camera to upload and “share” a video. Video creators didn’t have to worry about expensive bandwidth bills, or site creation – just upload via a simple point and click web interface. Suddenly anyone could upload their video to the web, the site became extremely popular as members began to upload their video’s to YouTube.com
Viral Marketing: Careful, It’s Contagious …
At it’s basic form viral marketing is simply someone sharing an ideas, message, service or product with one or more people. A friend telling you about this amazing new sci-fi movie “The Matrix” is an example of viral marketing. Telling a co-worker about a great new restaurant in town is another example of the viral marketing. This type of marketing is based on simple human behaviour, the web magnifies the effect through basic communication like email, networking and social sites. Web 2.0 websites such as Youtube.com rely on viral marketing to self promote them self combined with user created content.
Making Money With Online Video & Video Marketing:
Today their are dozens of online video sites that allow “user created videos” to be easily uploaded. Some of these video websites offer what is called ”revenue sharing” where advertising revenue is split between the video publisher and the video site.
YouTube.com officially launched their “partner” program (December 2007) to a select number of top tier video publishers. While other sites like Revver.com and Metacafe make revenue sharing accessible to all. However their are numerous ways to monetize viral videos. From contextual ad programs like Adsense, Yahoo Publishers Network and Chitika to affiliate programs and product sales “revenue sharing” is just one aspect of earning money through the use of online video.
Make It Go Viral!
