Viral Videos » Viral Video http://viralvideomarketing.us Viral Video Marketing Mon, 08 Feb 2010 13:09:13 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Basics Of Viral Marketing and How To Make It Work For You http://viralvideomarketing.us/the-basics-of-viral-marketing-and-how-to-make-it-work-for-you/ http://viralvideomarketing.us/the-basics-of-viral-marketing-and-how-to-make-it-work-for-you/#comments Tue, 31 Mar 2009 14:00:00 +0000 admin http://viralvideomarketing.us/the-basics-of-viral-marketing-and-how-to-make-it-work-for-you/

3.Do you get funny video clips from friends and family? This is viral marketing. Although the clip may not be selling anything the concept of passing from person to ... ]]> Wikipedia defines viral marketing as a technique that uses pre-existing social networks to produce exponential increases in awareness through self-replicating viral processes. Basically it is marketing that appears to work much the same as a cold virus, spreading from person to person explosively.

The best part is that you can take advantage of this marketing technique without expensive software or technological expertise. Here are 6 techniques that will start a viral storm of traffic to your site, if you use them properly.

1.Give away information to your customers and include back links to your site. You can post these books or special reports on ebook directories, give away sites and use JV partners to give to their list. Encourage people to pass the information along to their friends who have an interest in the topic. If your information is accurate and helpful you’ll find many people be passing the book to friends.

2.You can use a Tell-A-Friend script on your site. Essentially you give your customer and visitors a way to easily share your website. Depending upon your market you may find that offering an incentive to tell a friend or two will encourage more traffic. Incentives can be free information that is delivered directly after the tell-a-friend script has been executed. Assure your readers that you do not collect email addresses when they enter their friend’s address. They are not opting their friend into your ezine.

3.Do you get funny video clips from friends and family? This is viral marketing. Although the clip may not be selling anything the concept of passing from person to person is viral. Now, putting your imagination to work, can you create an idea around your niche that would be interesting? Something that would be passed from person to person? All you need is a digital camera. Videos without the professional ‘feel’ lend themselves to authenticity. You only have to look at the popularity of reality TV to realize how much people like ‘peeking’ in on the lives of others.

4.Are you trying to get your information out to your public quickly? You can generate an Internet Press Release to draw in your readers. This is a method that can have far reaching effects when done with creativity and panache. Bring your readers to your page and send them out with a video or ebook to share with their friends.

5.Undercover marketing, done well, can be fun and intriguing. You create a mystery surrounding your niche. There are questions, mystique, a potential for danger and people keep coming back for more. It becomes fun and interesting. Your readers keep coming back for more and sending their friends to figure out the mystery. Yanik Silver has been doing this for sometime with his Underground Marketing Seminar. He doesn’t release the name of several of the speakers, the attendees are undercover agents and the information is highly confidential. The whole event is cloaked in mystery.

6.Social network sites are here to stay. They often evolve around a particular topic. MySpace, the most popular network site, is a general forum where people discuss anything from monkeys to marriage. The information on these sites is searchable. You can easily develop a list of people interested in your topic or niche and release funny exciting information that they are encouraged to pass along to their friends.

7.Buzz marketing is creating a ‘buzz’ about a particular subject, video, website or writing. In 2001 Morgan Westerman discovered a poem in the public domain that he published to the Internet. It was a feel good poem that people started passing from friend to friend. Then the Twin Towers collapsed and people in the U.S. started searching for answers and encouragement. An Interview With God blossomed into a mega-hit. As he realized how much more traffic his site was receiving Mr. Westerman redesigned, added music and graphics. Later he sold screen savers, cards and inspirational books. This was a matter of pure chance. Mr. Westerman did not anticipate 9/11 but he was able to rethink his use of that public domain poem and has created an industry unique unto itself.

These were seven of the low technology techniques you can use to start a viral storm of traffic. They are easy to learn and to develop. Use them to your advantage!

]]> http://viralvideomarketing.us/the-basics-of-viral-marketing-and-how-to-make-it-work-for-you/feed/ 0 Best Viral Marketing Ideas http://viralvideomarketing.us/best-viral-marketing-ideas/ http://viralvideomarketing.us/best-viral-marketing-ideas/#comments Tue, 31 Mar 2009 14:00:00 +0000 admin http://viralvideomarketing.us/best-viral-marketing-ideas/ video to YouTube. At least one guy has managed to get his record released this way. Plenty of people have used viral video marketing to promote their sites. Ideally, you need something memorable or funny.

If you're not up to creating a ... ]]> Usually the best viral marketing ideas are also the simplest.

Hotmail got where it got to today by offering a free email account and including a brief message at the end of each email that got sent saying “Get your free email account here”. Very simple viral marketing. Very effective as well.

Anything that people actually want to give away works well for viral marketing. Of course, it has to offer value to the person who gets the free item. Generally speaking, nNo-one wants to pass on something that shouts out “I’m an advert”.

Of course, there are exceptions even to this rule. They’re usually exploited by large companies with impressive budgets – Burger King’s subservient chicken advert springs to mind here.

So how do you, the little guy, come up with a great viral marketing idea?

If you’re a video wiz then you could submit a video to YouTube. At least one guy has managed to get his record released this way. Plenty of people have used viral video marketing to promote their sites. Ideally, you need something memorable or funny.

If you’re not up to creating a video, don’t despair. That’s not the only great viral marketing idea you can use.

Audio tracks can also go viral. One site I know of created a set of 6 hypnosis CDs. These were sold with master resell rights. The start and end of their CD mentions their website. You can trip over these CDs all the time on eBay and other sites. Which is very nice viral work on their part – getting other people to distribute their name and website.

Articles like this one can go viral. If you produce a top quality article, other sites will use it and the links at the end of your article will point to your site or product.

Ebooks and reports are also a great way to use viral marketing. They fall into the “added value” area and are quick and easy to produce.

]]> http://viralvideomarketing.us/best-viral-marketing-ideas/feed/ 0 The ins and outs of viral marketing http://viralvideomarketing.us/the-ins-and-outs-of-viral-marketing/ http://viralvideomarketing.us/the-ins-and-outs-of-viral-marketing/#comments Tue, 31 Mar 2009 14:00:00 +0000 admin http://viralvideomarketing.us/the-ins-and-outs-of-viral-marketing/ viral video as a marketing tool people may pass it around, in the hope at being the one who introduced it to others.

... ]]> Companies have long desired to create a buzz about themselves and develop ways to spread their message around in a quick and inexpensive way. Enter, Viral marketing the Internet answer to creating product or company buzz. Viral marketing is aptly named because when employed successfully promotional content for a company is spread about the Internet like a virus. People hear this term tossed around often on the news, on the Internet and in everyday conversation but many have little to no knowledge of what it actually means.

Viral marketing campaigns use existing social networking sites like, You Tube and Myspace to increase their brand awareness. Companies create a discreetly promotional marketing medium such as, a video, a game, a brandable software program, an image or occasionally even a text message and they encourage users to pass it on.

Initially, viral marketing was practiced by free web based e-mail companies. Hotmail was the first company to use a viral marketing campaign. They placed a link at the bottom of all the outgoing messages from their users to encourage the recipients of those e-mails to create their own account. This tactic did not originally have a name, but it was quite effective and many other companies began using similar methods for getting the word out about their business.

There are many keys strategies to creating an effective viral marketing promotion. However, there are six principle elements that any viral marketing promotion should have if it has any chance at success. Companies that wish to succeed in viral marketing must start by creating a product or service they are giving away, such as the aforementioned items. The viral marketing campaign also needs to be easily transferable so that users can easily pass it on.

Companies that wish to start a viral marketing campaign must be prepared for that campaign to scale from very small to very large. For instances, if you set up a website that users will ultimately join after the viral marketing campaign that website must be able to handle the traffic created. It is pointless to increase your traffic or user base if you cannot properly serve or accommodate a large volume of people.

A successful viral marketing campaign must also capitalize on common behaviors and desires. People want to be cool, funny, rich and loved. Many successful viral marketing campaigns have been successful as direct result of giving people the perception or ability to achieve one of these things. For instance, if you create a hilarious viral video as a marketing tool people may pass it around, in the hope at being the one who introduced it to others.

Finally, a viral marketing campaign should always take advantage of others’ resources. Many companies accomplish this by affiliating themselves with another company to gain the ability to place a graphic, link or text on that companies website. Not only does this create exposure, but when done properly it saves your resources for other purposes.

]]> http://viralvideomarketing.us/the-ins-and-outs-of-viral-marketing/feed/ 0 Viral Marketing Campaigns Drive Targeted Traffic http://viralvideomarketing.us/viral-marketing-campaigns-drive-targeted-traffic/ http://viralvideomarketing.us/viral-marketing-campaigns-drive-targeted-traffic/#comments Tue, 31 Mar 2009 14:00:00 +0000 admin http://viralvideomarketing.us/viral-marketing-campaigns-drive-targeted-traffic/
Viral campaigns may spread through emails or eBooks that people pass on or through articles or viral videos that people pass on.

Microsoft's Hotmail service was probably one of the biggest early successes of ... ]]> Viral marketing is a great way to use the power and nature of the Internet to reach a large number of people quickly and drive a continually growing flood of targeted web traffic to your website. With a successful viral marketing campaign, your website traffic could go from almost nothing to thousands of hits or even hundreds of thousands of hits per day almost overnight.

Viral marketing is a term used for marketing campaigns that grow and spread like a human or computer virus. In a successful viral campaign, people pass the marketing material on socially so that the marketing campaign grows like a snowball rolling down hill.

The basic idea of viral marketing is that you can increase your sales by increasing your targeted website traffic and you can increase your targeted web traffic by giving away or spreading something for free that people will pass on to their friends, family, or business associates like a virus.

Viral campaigns may spread through emails or eBooks that people pass on or through articles or viral videos that people pass on.

Microsoft’s Hotmail service was probably one of the biggest early successes of viral marketing. Free web-based email is common today, but it was a new concept in 1996 when Microsoft first promoted Hotmail by adding a short advertising teaser at the end of its users’ email messages. Who would have ever expected how big the results of this marketing campaign could be?

But as huge as the success of Microsoft’s viral marketing campaign was for Hotmail, it only set the stage for what was to come during the 2004 American presidential campaign. Who can forget JibJab’s flash animation political parody of George Bush and John Kerry singing, “This Land Is Your Land?”

By marrying the concept of flash video on the Web to viral marketing, JibJab took the Internet by storm. According to Internet statistician ComScore Media Metrix, the viral video received over 10.4 million unique hits in July 2004 – more than three times as many visitors as the official campaign websites of the two presidential candidates!

Now you may never experience the phenomenal success that JibJab did with one of your viral marketing campaigns, but the concept is simple and easily implemented. It works on the idea that if people like something or can profit from something, they will pass it on to their friends, family, and associates.

Viral marketing can be as simple as writing an article and having it published in article directories where newsletter publishers and webmasters may pick it up and republish it. Be sure to include an author bio or resource box at the bottom of every article that includes your name, your website link, and a call to action that entices people to click on your link. Webmasters and publishers are always looking for great content, so be sure to provide value.

Alternatively, you could send a funny, informative, or controversial newsletter to your subscriber list. Be sure to encourage people to pass your newsletter on with a short note at the bottom of your newsletter.

When people click through to your website, you would like to capture their email address and get their permission to contact them. Otherwise, they will often surf away, never to be seen again on your website.

Squeeze pages (pages primarily designed to get subscribers) are one proven way to do this, and offering people a free eBook or free report is a great way to get people to subscribe to your newsletter.

Want to kick your viral marketing campaign into even higher gear? Grant people the rights to give away the free eBook or report to their own customers or contacts. Be sure to brand the eBook or report with links to your website, so that anyone who receives it from others will find their way back to your website. Also, if you let your customers rebrand some of the links with their affiliate links or other links, they will really be motivated to pass the eBook or report on!

The Internet is perfect for viral marketing. This is one of the most powerful marketing techniques you can use on the Internet. Because many distribution channels are free (e.g., email and article directories) or relatively low cost (web hosting), viral marketing can be an incredibly cost-effective marketing technique. Once you have launched your marketing campaign, it can potentially grow and spread for years all by itself, making viral marketing possibly the most effective Internet marketing technique of all.

]]> http://viralvideomarketing.us/viral-marketing-campaigns-drive-targeted-traffic/feed/ 0 Using Video Marketing To Promote Your Company Online http://viralvideomarketing.us/using-video-marketing-to-promote-your-company-online/ http://viralvideomarketing.us/using-video-marketing-to-promote-your-company-online/#comments Tue, 31 Mar 2009 14:00:00 +0000 admin http://viralvideomarketing.us/using-video-marketing-to-promote-your-company-online/
One trend in video marketing is the creation of “viral” videos – videos that are so entertaining, bizarre, or funny that people will show their friends. If done correctly, the video will ... ]]> Nothing has changed the advertising industry more than the popular usage of the internet. If you start a business now, your marketing methods will be vastly different than if you had started a business 15 years ago. One way you can take advantage of modern technology to promote your business is to use video marketing. There are many ways that you can do so. Most of the time it only takes a cheap camera and a PC, and maybe a little bit of video editing skills. Read on to find out some options, and you can start marketing your company through video.

An introductory video is a great way to give people information about your company. You can create a concise video outlining the key services or products you offer, and why your company is the best one to choose. You can place this video on your site, so that new visitors can simply hit the “play” button and become acquainted with your business. If you decide to do this, you should have at least semi-professional quality, and a dense flow of information so that you don’t deter viewers from watching the entire thing.

One trend in video marketing is the creation of “viral” videos – videos that are so entertaining, bizarre, or funny that people will show their friends. If done correctly, the video will spread like wildfire across the internet, reaching hundreds of thousands of people, without costing you a cent in advertising or hosting costs. In many viral marketing campaigns, the sheer strangeness of the video compels people to spread it, such as game publisher Ubisoft’s “screaming rabbit” videos which reached massive popularity on the internet.

One important lesson in viral marketing is to acknowledge that your company is responsible for the video. Wal-Mart and Sony learned this the hard way – both of them attempted to create seemingly independent viral campaigns, only to have their plot quickly foiled by internet sleuths. So come up with a good, viral idea, and let your company take full responsibility for it. It’s sure to save you a lot of embarrassment.

If you don’t have the resources to make a video on your own, then you could hire a video marketing company to produce one for you. Usually they’ll offer professional quality videos with skilled editors working behind the scenes. You can submit a script or narrative and have it read. If this type of thing is within your budget, then it is highly recommended since your video will be in the hands of people who produce marketing videos for a living.

Technology has given us a wealth of new opportunities, and the businesses that take advantage of this are the ones that will succeed. So if you’ve got a company that you would like to promote on the internet, look into using video marketing. If used properly, you can produce clever videos for your company that will capture the attention of customers, and bring people in from all corners of the internet.

]]> http://viralvideomarketing.us/using-video-marketing-to-promote-your-company-online/feed/ 0 How To Use Videos Successfully In Viral Marketing http://viralvideomarketing.us/how-to-use-videos-successfully-in-viral-marketing/ http://viralvideomarketing.us/how-to-use-videos-successfully-in-viral-marketing/#comments Tue, 31 Mar 2009 14:00:00 +0000 admin http://viralvideomarketing.us/how-to-use-videos-successfully-in-viral-marketing/
File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread ... ]]> More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated.

Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment.

It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.

Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider.

Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.

Like everything else, there are good ways and bad ways to use video advertising.

Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups.

Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.

Whatever you come up with, don’t forget to make it easy to open and distribute.

File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?

Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.

]]> http://viralvideomarketing.us/how-to-use-videos-successfully-in-viral-marketing/feed/ 0 Viral Marketing On The Internet http://viralvideomarketing.us/viral-marketing-on-the-internet/ http://viralvideomarketing.us/viral-marketing-on-the-internet/#comments Tue, 31 Mar 2009 14:00:00 +0000 admin http://viralvideomarketing.us/viral-marketing-on-the-internet/
Viral marketing, when implemented correctly, can be an excellent way to facilitate the branding of a name or ... ]]> Many internet marketing gurus will push the idea of “viral marketing” in order to bring traffic and increased sales to your marketing ventures. Viral marketing is simply a form of marketing that
“facilitates and encourages people to pass along a marketing message.” In other words, it is establishing a marketing campaign that simply spreads on its own, and the internet has become the perfect venue for marketing campaigns to spread like a virus.

Every time an email is forwarded something, every time someone sends a YouTube video to a friend, and every friend request that is sent on a social network, individuals are participating in the idea of viral marketing. Because the overall success of a viral marketing campaign is determined by the interest of the recipient, any successful venture is built around the hope that those who find it will pass it on to others. If the recipient, reader, or viewer appeals to what is being said in the email, video, or other form of presentation, there is a strong chance of passing it along to others.

This forum of marketing can progress at an incredibly fast rate. As more people forward the information, the message is distributed to more people who then have the opportunity to pass it along to others as well.

Viral marketing, when implemented correctly, can be an excellent way to facilitate the branding of a name or product. In the internet marketing community, providing a good piece of information in the form of an ebook can spread very quickly and earn credibility for the creator. This idea is increased when resell rights are provided for the given ebook.

The most important ingredient to a success viral marketing campaign is to arouse curiosity and/or humor to a piece of information. Curiosity will cause a reader to dig deeper into a topic and be more receptive to the marketing message. Humor and/entertainment help one to establish a good rapport with the reader and, more importantly, causes others to pass the message onto others.

While the concept of viral marketing is nothing new, the internet opens up new opportunities for people to tap into its power. On the internet information highway, quality pieces of information, funny videos, and any thing popular will spread like wildfire. By creating something of value and distributing it correctly, the internet can work in your favor to make your marketing campaigns absolutely viral.

]]> http://viralvideomarketing.us/viral-marketing-on-the-internet/feed/ 0 Viral Marketing – The Future Of Advertising? http://viralvideomarketing.us/viral-marketing-the-future-of-advertising/ http://viralvideomarketing.us/viral-marketing-the-future-of-advertising/#comments Tue, 31 Mar 2009 14:00:00 +0000 admin http://viralvideomarketing.us/viral-marketing-the-future-of-advertising/ viral video.

It won’t be too long before technology saves the day here, but for the meantime it’s still a bit hit or ... ]]> To understand viral marketing you need to be familiar with social memetics – the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Like an epidemic, a clever viral advert is passed on from one user to another and so on and so forth. The advert/product is distributed exponentially to an ever-increasing mass audience.

A most notable and unfortunate example of this viral effect happened over two centuries ago with a wave of suicides that swept across Europe – just like an infectious disease.

Interestingly though, the catalyst is strongly suspected to be German author Johann Van Goethe’s “The Sorrows of Young Werther”; a tragic tale in which unlucky in love hero Werther commits suicide; the resultant actual suicides had many similarities to Werther’s. The thesis is known as social contagion and suggests that opinion and belief can spread like the plague; almost inhibiting the recipients choice on the matter.

This is the potential goldmine that we as marketers sit on; now remove the romantic novel and introduce the internet…

More recently and possibly easier for us to relate to is the “star wars kid” – a short video clip of a student pretending to be a Jedi knight; which has to date had nearly 900 million views – if ever there was need for validation that Google’s $1.6bn spurge on YouTube was no waste of money.

Now the problem is that viral marketing is hard to track, and thus hard to determine what works and what doesn’t. Even 900m views doesn’t necessarily mean a huge boost in sales; it would have been nice if the video maker were selling something.

A commercial example is John Wests Salmon advert – the one where the fisherman fights the bear – You would buy the salmon in the supermarket so there is yet again no way of directly relating any increase in sales back to this hugely popular viral video.

It won’t be too long before technology saves the day here, but for the meantime it’s still a bit hit or miss. Of course it will be neither if you don’t go out nor try for yourself.

Article marketing is probably the easiest and most accessible way of producing something with viral potential so why not start there. The idea is to write a good quality article on your chosen niche and submit to article directories.

Dependant on quality, your article may be picked up by website and/or newsletter owners who will distribute the article for you.

Within the copyright clause you can include a link back to your website and hey presto – your first viral campaign; not to mention you’ll be building backlinks.

If you feel more creative then why not have a look into producing mini video clips for posting on YouTube and Myspace; accrediting a website URL in the title sequence and end credits.

“They” say it’s “The future of entertainment”. Make no mistake viral marketing is very much the future of advertising too; learn as much about it as you can.

]]> http://viralvideomarketing.us/viral-marketing-the-future-of-advertising/feed/ 0 Viral Marketing Strategies To Sky-Rocket Your Traffic And Profits http://viralvideomarketing.us/viral-marketing-strategies-to-sky-rocket-your-traffic-and-profits/ http://viralvideomarketing.us/viral-marketing-strategies-to-sky-rocket-your-traffic-and-profits/#comments Tue, 31 Mar 2009 14:00:00 +0000 admin http://viralvideomarketing.us/viral-marketing-strategies-to-sky-rocket-your-traffic-and-profits/
-Create viral videos and submit them to google video, ifilm and other video related websites. Done properly, these are a very effective ... ]]> Viral marketing strategies are marketing techniques which once implemented take on a life of their own, they continually expand their reach across cyberspace drawing more customers and their cash into your net. They can spread like wildfire from place to place, luring, enticing and pre-selling prospective customers before they even reach your site.

Viral marketing strategies are so powerful that whole ebooks and courses have been written on how to implement and use such techniques to squeeze the most out of them. As once set up correctly you may never need to pay for advertising again…

So what types of techniques work?

Well as I said there have been book written on the subject, so here’s a quick run down of a few techniques which I’ve used to help create steady streams of traffic to my websites.

Writing and submitting articles such as this is a great technique for getting more links back to your site and for drawing in more visitors, as people publish them in ezines, on their blogs and websites and you’ll find them popping up all over the place. If you go to Google and type in “How to profit from your home business blog” you’ll find about 9,290 listings of that article which I wrote a while back…it’s also the most popular download at contentdesk.com with over 4200 downloads last time I checked. So if you’re not regularly writing and submitting articles, why not?

Power tip: Make your article viral, by adding at the end something like this to encourage distribution:

“(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and biography must remain in the article.)”

Putting together and distributing viral ebooks is another strategy I’ve used with good results. The key is to make them ‘brandible’ so that consumers can brand the ebook with their own affiliate links, this gives them an incentive to pass them on and on.

A few places you can give these away are, to your customers, website visitors or in article/forum signatures. Have a look at the link below for an awesome free viral ebook which is like nothing you’ll have ever seen:

Click here to download free, while you still can!

http://www.asuccesfullhomebusiness4u.com/viralsupertip.html

These are two strategies you can implement straight away. Other viral marketing techniques you could use are:

-Creating and distribution podcasts on your niche; turn your articles in to podcasts and you’ll add a new stream of visitors to your site, don’t forget to submit them to podcast directories.

-Create viral videos and submit them to google video, ifilm and other video related websites. Done properly, these are a very effective strategy.

-Add refer-a-friend scripts to your site, these are freely available just do an internet search, I’ve used “Spread The Word” which is a good free script. If you give away an incentive for referring friends (e.g. viral ebook) you can really enhance the effect of this strategy.

There are many more viral marketing techniques that you could use, focus on one at a time and keep working until you get the results you want. Decide now to take action and take your business to the next level.

(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article.)

]]> http://viralvideomarketing.us/viral-marketing-strategies-to-sky-rocket-your-traffic-and-profits/feed/ 0 Viral Marketing – Making the Most Out of Web 2.0 http://viralvideomarketing.us/viral-marketing-%e2%80%93-making-the-most-out-of-web-20/ http://viralvideomarketing.us/viral-marketing-%e2%80%93-making-the-most-out-of-web-20/#comments Tue, 31 Mar 2009 14:00:00 +0000 admin http://viralvideomarketing.us/viral-marketing-%e2%80%93-making-the-most-out-of-web-20/ video description, your business details are being passed wherever the video is sent. This is what makes viral marketing on social networking websites so powerful for businesses of any size.

One ... ]]> One of the most vital aspects of this recent marketing concept which every business owner should be aware of is that it’s completely free. With the right idea, intuition and planning; viral marketing on social networking websites can return thousands of client prospects to any business website.

Social networking website, as the name suggests, are networks of people and friends who use the Internet to communicate, socialise and share, all through one website. Common websites of this nature are Myspace, Facebook, Bebo and many others.

These websites can be utilized through viral marketing methods; that is the concept of providing marketing material which propagates itself to many other people by giving an incentive for this to occur. For today’s Internet audience this incentive is usually interesting, entertaining and more commonly, not related to the business involved.

This may sound confusing but it’s the system of these networking websites which allows this technique to become effective. For example if a business finds a video which could become popular. If this video is interesting, entertaining or both, it will entice viewers to pass it onto their friends to share it. By adding your website link or marketing message into that video as a footer, or maybe adding your URL to the video description, your business details are being passed wherever the video is sent. This is what makes viral marketing on social networking websites so powerful for businesses of any size.

One important factor must always be taken into account for successful viral marketing and that’s to not flood the media with your material. Journalists, the media and members of the public will value your contributions much more if every one of them has a sense of strong content and a good angle. Distributing viral releases or PR as much as you can will result in people devaluing your presence if the content isn’t worthwhile.

Some websites such as Myspace also offer profiles which can be used to the same effect. Making a profile for your business allows you to add people all over the world as friends, who can see your profile and therefore any marketing message you choose to present. However an interesting, unique angle is often required to make the most effective use of this method. For example using an interesting, make-believe character as the profile owner or offering another, more attention-grabbing incentive for visiting your website.

Should you get professional assistance with social networking campaigns? That’s the question many businesses will ask. Managing director of SCD Marketing Scott Chapman explains:

“One of the great benefits of viral marketing on social networks and anywhere else is that it’s 100% free and can provide fantastic results. Good marketing agencies do have the Public Relations and marketing knowledge to get the right angle for your material, which will result in the most publicity. Whether a person chooses management for their viral campaigns depends on the situation they are in but if the budget is there then I’d certainly recommend looking into it.”

]]> http://viralvideomarketing.us/viral-marketing-%e2%80%93-making-the-most-out-of-web-20/feed/ 0