Viral Video Marketing

Viral Videos

February 8th, 2010 at 11:09 pm

The Viral Side of Internet Marketing

It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing.

Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. Think about it as an exponential effort once launched its benefits and effects only get stronger.

The Zagat of Internet Marketing

Viral marketing has been able to successfully allow marketers to increase the value of free services online, because referrals are the major way that most people market with free services. So, these tools of Internet marketing have been able to allow people to significantly pursue various affiliate programs in order to increase the value of these free services. When free services are everywhere to be found, they lose value. Therefore, viral marketing solves this problem by making people refer one another to a various product or service. When people receive referrals, they believe that a service is more valuable. This is simply a part of human nature. Therefore, viral marketing is a great Internet marketing tool that marketers can use to increase their web exposure.

In this way, many new companies have been able to compete with old-timer companies simply by employing the viral marketing strategy. In this way, people recommend one another to another service, such as gmail, and then their friends sign up for gmail. This is a great way to market your product. You can boost your Internet marketing campaign by employing viral marketing.

We Already Know That Referrals Work

If you look at the statistics, you will see that referral marketing is a highly valuable form of Internet marketing. In fact, it is so valuable that we will see referral marketing dominate the Internet marketing world in the future as well.

This is a great way to get the word out about your product, and it’s more organic and useful. People like it more, it’s less in your face, it’s more encouraging and delightful to use.

No one clicks on banner ads anymore; people have gotten smarter than that. It’s almost useless to use banner ads nowadays. It’s a waste of money and time. No one likes it when someone is shoving a product in their face. Always when marketing put yourself in the reader’s shoes the best marketing is that type of effort where you lend a hand or give advice. However, if a friend recommends a product to them, they are more likely to buy it. This is why viral marketing works so well.

Email is another great way to market your product, but unfortunately, The Spam Crisis created a lot of firewalls that prevent marketers from reaching their customers through email. So, if you’re going to employ email as an Internet marketing tool, use opt-in lists or safe lists.

Referral marketing dominates Internet marketing. Use it.

June 27th, 2009 at 6:14 am

Viral Marketing Methods and Applications(Part I)

Viral marketing. It sounds like something you want to avoid like the plague. But it’s really something you and your business need to catch now.

If you’re not yet familiar with the term “viral marketing” let me give you a basic definition. Viral marketing is simply a strategy that encourages individuals to “willingly” pass on a marketing message to others. It takes advantage of rapid multiplication to explode your marketing message to thousands or millions of people.

A viral marketing virus acts similar to a biological virus. But, the big difference between a viral marketing virus and a cold or flu virus is that people willingly pass the marketing message on. Not too many people really want to share their cold with others, but they’ll be more than happy to spread your “digital virus”. And when they spread it, they can spread it much farther than a biological virus. Your message can spread around the world in a matter of hours.

To summarize the benefits of viral marketing:

1. It’s cheap. You can create your own viral marketing message in the form of an e-book or video and then it costs you little or nothing to get the message out.

2. You can reach a huge audience. There is no other way your message can spread so quickly to a large audience for so little cost than with viral marketing. And the best part is that people are passing your message to their friends and associates so you get an implied endorsement from them.

3. You can build your reputation. If you create good, quality information that’s being passed around, you can quickly be recognized as an expert. And when you have the reputation as being an expert in your field, you sell more products. You “build your brand” faster with viral marketing.

4. You can combine it with other marketing methods. This is a method you absolutely should be using with your email marketing and affiliate programs. Email is still the most effective way of spreading your virus. You can also use it with off-line advertising such as direct mail, classified advertising, or display advertising to drive people online.

5. You can sell products other than your original target product. You may create a viral message to sell one product but find out that your potential customer is interested in another of your products instead.

6. Viral marketing tools are easy to develop. There are easy ways to create e-books even if can’t write (or think you can’t). There are also easy tools to create viral marketing videos. It doesn’t take a big budget or a lot of talent to create a viral marketing virus.

These are the major benefits of viral marketing. When you use it you may find others that are unique to your business.

The concept of viral marketing really isn’t new. Off the Internet it is essentially any form of “word-of-mouth” advertising. It also works similar to “network marketing.” However, just like all things Internet, it can’t have a normal name. Before the Internet who would have imagined naming a company something like Yahoo! or Google? Or how about using words like “spam” other than for an unidentifiable meat product. Regardless of how it sounds, the term viral marketing is the perfect descriptor of this Internet marketing method.

Just exactly how viral marketing on the Internet started could be somewhat of a debate. Where it became the most effective moneymaker is probably not so debatable.

Likely the first effective use of viral marketing was with the free e-mail service Hotmail, which is now owned by Microsoft. Hotmail was started by two guys named Sabeer Bhatia and Jack Smith, who were upset that they couldn’t use their employer’s email system to send email to their friends.

After they started the e-mail service, word of the e-mail service spread like wildfire and they had over 22 million subscribers within 24 months. Microsoft later bought Hotmail for around $400 million dollars.

Why did the news of Hotmail spread so fast? Simply because they gave away free e-mail addresses and services and at the bottom of every email sent was a tag that said: “Get your private, free email at http://www.hotmail.com”.

Everyone who opened an email saw it. And when they passed on the email to their friends or associates they saw it too. So a single email could multiply and spread just like a virus. It turned into a “Viral Marketing Pyramid.”

When your viral message gets passed to someone, they become a “Host” for your virus. Then they become a “sneezer.” When they “sneeze” (send out your message), they spread the virus. For viral marketing sneezing is a good thing. The more people you have spreading your virus the better.

Of course we can’t all hope for the same success as experienced by Hotmail. But you can still be wildly successful even if your marketing message spreads to only a tiny fraction of the number of people Hotmail’s did. To be successful, however, your viral marketing campaign should contain the following elements.

Viral Marketing Example

Let’s looks at an example of how you can put viral marketing into practice. Say you have a sales letter-type web site that is selling a single product (sales letter web sites are the best way to sell a single product).

The web site at www.viral-video.com is a perfect example of using this technique.

1. First you bring targeted traffic to your new web site through pay-per-clicks or other search engine techniques. Or you can send an email to your distribution list if you have one. You can either advertise your site directly in your email or use a graphic display ad at the end of the email similar to the way Yahoo! does it with their free email.

2. Place a link to a webpage on your site that has a video people can view. The video needs to be something related to your product. Perhaps it’s a demo or just something really entertaining that relates to your product.

3. You’ll place a link at the end of the video pointing to a Tell-A-Friend page on your web site. You’ll create the video so at the end of the video a webpage with a Tell-A-Friend script pops up that easily enables people to send the link to the video they just watched to five or more of their friends. After they send the email to their friends then you’ll have the Tell-A-Friend script pop up your home page again.

4. Now when the friends get the email they are taken directly to your video (not your home page). Once they watch the video they can send the web address of the video to their friends. Of course the Tell-A-Friend script sends them to your home page.

5. In case someone doesn’t want to send an email to their friends, you’ll place a button on your Tell-A-Friend script that says “Click to Close This Page.” This button takes them directly to your web site. You could also create a pop-up on exit page that takes them to your web site if they don’t click the “Click to Close This Page” button or send an email to a friend. So regardless they would be taken to your home page.

6. You’ll also set up an affiliate program so others can sell your product for you. You need to set up an affiliate web page that lets your affiliates download your video to place on their web sites. Of course, at the end of the video it redirects the viewer to your web site. You’ll need a way that your affiliate can change the “redirect” web address in the video so it contains their affiliate identification number. Then when the video sends traffic to your home page they get credit for any sales that result. You’ll want to make sure they can’t change the entire address since you want the traffic sent to your site. A product like ViralVideo at www.viral-video.com will enable you to set this up.

Once you implement viral marketing in your business, you’ll wonder how you got along without it. It’s a marketing method that most marketers really don’t understand or use very well yet. You now have a better understanding than most of your competition so you have an edge. With that edge you can propel your business to greater heights than you ever imagined possible.

November 18th, 2008 at 3:41 pm

Video Blogging for Profits 

Finally! Video Blogging Explained …

Video Blogging for Profits

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Never Before Revealed Information!

Exclusive Offer!

Never Before Revealed Information!

Dear Friend,

Have you been thinking of breaking into the world of blogging but are afraid to try something in new. Perhaps you have been experimenting with Google Adsense, affiliate programs, and other sales programs without success.

I know how hard it is to start something new especially after I have tried and failed with so many different money making ventures.<
I know from personal experience that it is easy to get enthusiastic about a new profit generating venture only to be disappointed in the long run.

Many methods and guides I have used are either incomplete or require more time and money than I can comfortably invest in an Internet venture.These days I am extremely skeptical of ventures even when I am assured by experienced Internet entrepreneurs that the method will work.I am always afraid that I will get caught up in some new “fad” that will fizzle out in a few months.

The truth is that a new form of blogging, video blogging, is becoming the next big thing.
Video blogs, also called vlogs, are becoming popular with people of all ages and while many considered them a fad they are far from it. Hundreds of thousands of people have started watching vlogs for pleasure.

With the growth in technology it has become easier for people of all ages and backgrounds to upload the latest video posts on their computers, iPhones, iPods, PDAs, and more.

Why not profit for Vlogging?

With so many people enjoying videos uploaded by everyday people why not use this growing phenomenon to make money. Imagine easily creating your own video and then actually making money with it!

Videos are taking over the Internet and are quickly replacing many forms of online communication and entertainment.  There are a wide variety of video sharing websites and online communities all dedicated to helping users find videos on all subjects.  Many famous people have even gone so far as to stop typing traditional online diary updates and have instead decided to upload videos for their friends and fans to view.

The idea of actually profiting from videos might seem ridiculous or impractical but think of the world we live in.  Most of us carry digital cameras with us all day every day in the form of cell phones that can be used to record short videos.  These videos can then be easily uploaded to a wide variety of video sharing websites or your own blog.  How easy is that?

Plus think of the millions of people that live to see the next video uploaded online.  Voyeurs have taken over the Internet and there are thousands of people waiting to watch whatever you upload.  Why not take advantage of the popularity of video sharing to make money.

No More Excuses! It’s Time To Start a Vlog!

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