December 27th, 2009 at 7:23 pm
Of all of the different forms of traffic that you can get on your website, viral traffic has the potential of sending you the most amount of people in the shortest period of time. This traffic can come from a number of different locations and through a variety of methods but if it is truly viral in nature, you will be surprised at the explosion of traffic that comes to your website. What exactly is viral traffic and how can you successfully set up a viral traffic campaign in order to send your hit counter spinning?
Viral traffic is basically just website visitors that come from a variety of viral marketing campaigns. These can include anything from online videos to freely downloadable products. The main thing that you need to remember about viral traffic, however, is that it needs to be something that people are willing to pass on to other individuals. You can create the greatest product that is available but if it does not have a viral nature to it then it will do little more than attract some attention on the side.
Have you ever seen some of the videos that have attracted millions of viewers? There are several things that these videos may have in common which include such things as comedy, controversy and creativity. For the most part, however, many of these viral videos were not put up with the intent of attracting this much attention. It happened naturally, as a result of those videos being passed on again and again and the traffic multiplying naturally. The good news is, you can also create the same effect to a video that you make with the intent of producing this kind of traffic. All you really need to do is to create controversy, comedy or creativity that will be enough to encourage others to pass on your work.
If you are on the verge of a viral marketing campaign but just can’t seem to get it rolling to the extent that you want, perhaps you’re not asking hard enough. Many viral campaigns that were started naturally did so simply because people wanted to pass the information on. Perhaps your video or other viral marketing techniques are interesting but they are just not quite interesting enough for people to pass them on naturally. If you ask people to pass them on, however, enough people may take you up on your offer and you could start the ball rolling in that way.
As they say, all good things must eventually come to an end. Your viral marketing campaign will typically have a lifespan and you may notice that the traffic you are receiving will eventually begin to die out to a certain extent. If you continue to put up other campaigns in order to create a viral effect and subsequent traffic to your website, however, you can not only see the traffic coming on a regular basis, you may actually see it grow on a regular basis as well.
April 1st, 2009 at 12:00 am
Right now, we are poised at the start of a new revolution in Internet marketing. Just look at the controversy and strife that online television has caused for Hollywood. Their writers have gone on strike over residuals from shows that are aired on the Internet. For them, this is a multi-million (if not billion) dollar issue! If Hollywood is this fixated on the power of the Internet, there must be something very useful (profitable) to it. So, to keep your company viable in the future, you need to embrace the technology of tomorrow, today.
Through the use of video marketing, you have the potential to significantly increase the hits to your website, visits to it, and (of course) sales for your company. And, don’t be concerned that online video is merely a fad like Betamax or video disks were. Today, more and more cities are wiring their downtown areas with Wi-Fi. As computer speed and power goes up, it will only become easier for people to view videos on their computers.
Want further proof? Perhaps you’ve heard of Netflix, they sure run enough ads these days. Their big marketing point is that they send movies right to your house. Well, now, in some cases, you don’t even have to send off for one of their movies, you can just watch it on your home computer! Think of that, sitting at home, watching an entire movie, and never even having to bother to get it in the mail.
If one Internet firm can send movies, you can certainly make use of some short videos to help market your website. And, when you consider how busy people’s lives are these days, watching a video is far easier and faster than sitting down and trying to read even a short report.
Yet, video marketing does not mean you just shoot a commercial about your product and that’s that. That’s not going to cut it with today’s Internet Generation. Consider which videos are the ones that get the most hits on places like YouTube and MySpace. They don’t even have to be the best singers or performers; it’s the ones that catch the eye, that entertain. If something is unique and unusual and makes people smile, they are going to stop and have a look.
For your video to be a success, it must be viral. Now, that word has a certain connotation; a virus is something we all fear getting, and not just in our bodies. No, these days that can mean anything from spyware to adware to a destructive program that ends up crashing your entire computer.
No, you don’t want to create that; you want your video to be viral, to spread across the Internet because people view it, enjoy it, and pass it along. In so doing, they will get the word out on your company, and what you have to offer. Try making a video that is funny or controversial, or is highly appealing. That can be the thing that catches people’s eye and gets them to watch.
