January 25th, 2010 at 1:46 pm
Video marketing stands virtually alone as being one of the more popular of recent marketing trends. Yet, to many, there is little science behind the act. Some webmasters create a video ad or viral video feed, submit it to a few video submission sites, and then hope it proves popular enough to go viral. However, as with any form of guerrilla marketing, the greatest results will undoubtedly be offered to those willing to put in some serious time and energy in ensuring that the video gets good exposure and from the right channels.
Seeding
When we look at viral marketing, we need to concentrate more on creating an effective seeding campaign. Seeding is the first step a viral marketer takes. Planting the seed well means that others will propagate that seed for you. They will pass on your message by word of mouth and through links, tags, and bookmarks. When this happens your marketing has officially gone viral.
Planting The Right Seed In The Right Soil
Planting a positive seed within the right community and geared heavily towards your target market can help you to achieve your viral marketing goals. Again, though, this typically needs to be more in-depth than picking a video sharing site and just submitting the video ad. Using multiple networks, including the like of YouTube as well as smaller networks, is vital to help ensure that you get the right blend of propagators and viewers. It also enables you to track results and determine the best networks for your marketing needs.
Organic Seeding
Organic seeding is the natural process of others promoting your viral video for you. While it is free to publish a video to the main feed sites, it will take creativity, knowledge, and energy to get the best results. Paid seeding possibilities also exist and complementing or kick starting an organic campaign with some paid seeding is not an inherently bad thing.
Integration With Paid Placement
Initially, your video ad is unlikely to attract the kind of audience that it needs. There’s simply too much competition and way too many variables that dictate the effectiveness of a video marketing campaign. As such, it is often the most prudent approach to use paid seeding in order to give your video that initial push.
Considering The Alternatives
Paid placement videos get the most prominent positions on most networks and while the more popular, better established of the networks demand large amounts for a good placement, this isn’t necessarily the case with the smaller networks. Find several that fit your needs and enquire about prices to determine the best ones.
The Effectiveness Of Video Advertising
Surfers have evolved and, on the whole, are looking for less static and more dynamic content. As such, video has become a major draw for a lot of people that regularly use the Internet. While we have become blind to static and animated banner advertisements, it is widely contested that this isn’t yet the case with video banners. They are hard to ignore and the better ones can generate exceptional results for any website.
December 27th, 2009 at 7:23 pm
Of all of the different forms of traffic that you can get on your website, viral traffic has the potential of sending you the most amount of people in the shortest period of time. This traffic can come from a number of different locations and through a variety of methods but if it is truly viral in nature, you will be surprised at the explosion of traffic that comes to your website. What exactly is viral traffic and how can you successfully set up a viral traffic campaign in order to send your hit counter spinning?
Viral traffic is basically just website visitors that come from a variety of viral marketing campaigns. These can include anything from online videos to freely downloadable products. The main thing that you need to remember about viral traffic, however, is that it needs to be something that people are willing to pass on to other individuals. You can create the greatest product that is available but if it does not have a viral nature to it then it will do little more than attract some attention on the side.
Have you ever seen some of the videos that have attracted millions of viewers? There are several things that these videos may have in common which include such things as comedy, controversy and creativity. For the most part, however, many of these viral videos were not put up with the intent of attracting this much attention. It happened naturally, as a result of those videos being passed on again and again and the traffic multiplying naturally. The good news is, you can also create the same effect to a video that you make with the intent of producing this kind of traffic. All you really need to do is to create controversy, comedy or creativity that will be enough to encourage others to pass on your work.
If you are on the verge of a viral marketing campaign but just can’t seem to get it rolling to the extent that you want, perhaps you’re not asking hard enough. Many viral campaigns that were started naturally did so simply because people wanted to pass the information on. Perhaps your video or other viral marketing techniques are interesting but they are just not quite interesting enough for people to pass them on naturally. If you ask people to pass them on, however, enough people may take you up on your offer and you could start the ball rolling in that way.
As they say, all good things must eventually come to an end. Your viral marketing campaign will typically have a lifespan and you may notice that the traffic you are receiving will eventually begin to die out to a certain extent. If you continue to put up other campaigns in order to create a viral effect and subsequent traffic to your website, however, you can not only see the traffic coming on a regular basis, you may actually see it grow on a regular basis as well.
April 1st, 2009 at 12:00 am
The one virtue that helps sites overcome the competition online is creativity. With so many competing, you must employ every method of marketing you can to stay ahead.
Do you have a killer product? A really cool website? If people don’t know you are there, none of it matters and you won’t make a dime. Worst of all, your business could die a slow, anonymous death.
There are a lot of methods used by e-commerce sites to advertise and drive traffic. Some of them will really give you a boost in the rankings. One of these methods is Viral Marketing.
While we normally think of the term ‘viral’ with ‘virus’ a term that all computer owners dread Viral Marketing isn’t what it may appear. You’re not using a virus to market your business; in reality, this is just a way to utilize the best aspects of word of mouth advertising. It is much more effective than pop up ads and spyware.
Viral Marketing Overview
Viral Marketing is also known as Viral Advertising. This is a technique of marketing that is very effective in building awareness for a company. By using media to reach out to the public, Viral Marketing uses entertaining or informational media to promote the product without directly using it. These media are forwarded from person to person, who then enjoy the entertainment, and have exposure to your website link and product line.
Briefly, the concept is that if people like the media content, they will continue to keep passing it on to friends and family. The company (you) sponsor a specific media like a funny video, a cool game or an amusing story. It is passed around along with your company logo or brand which may contain product descriptions or other material to promote your company or product.
This is a pretty low cost method of advertising that is extremely effective. It avoids being logged as spam mail because each email is sent individually by a friend of the person who receives it. The person who receives it won’t block the email address of someone they know.
Some companies offer discounts, rebates and other incentives to help spread their viral marketing. Companies track the number of recipients that get the viral marketing from a single person to determine the incentive they earn.
Using Viral Marketing to your advantage
The big advantage to viral marketing is you get a lot of publicity and public awareness for your business. Your traffic will increase with potential customers. All it takes is a little creativity and maybe a few incentives to reach out to a large number of people in a very personal manner and introduce them to your existence.
Many sites are catching on to the effectiveness of viral marketing and advertising. Use it to keep your business healthy and growing. Along with search engine optimization and other methods, viral marketing can easily put you in the lead when it comes to rankings.
Some say viral marketing is a bit sneaky. Maybe. But it is nevertheless effective. People come across your media entertainment and pass them along to a friend, who passes it to another friend, and so on. This is a low cost method of advertising that can keep your bottom line healthy and happy. All it takes is a good idea, a gripping video or a fun game. Make a buzz about it create gossip it is an effective way to market movies. Remember “The Blair Witch Project”? Use the same method for your company.
Several large companies have successfully used viral marketing. An example is Microsoft’s Hotmail. They were the first big company to use this marketing method and it worked wonderfully for them.
Let viral marketing work its magic for you. Act now and see where this unique method of marketing takes you and your sales.
April 1st, 2009 at 12:00 am
Creativity is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized.
It doesnt matter if you have a killer product or a fantastically designed website, if people dont know that you exist, it doesnt matter, and you are not going to make it big. Worse of all, your business could just get killed.
While there are so many methods and schemes used by many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called viral Mmarketing.
While the term viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.
Viral Marketing Overview
Viral marketing also known otherwise as viral advertising is a marketing technique used to build the public awareness of ones product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of an ebook they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, informative ebook and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they wont block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using viral marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most sites and companies are catching on to the effectivity of viral marketing and advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like search engine optimization and such, viral marketing could easily push you ahead in the rating games.
Viral marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many, ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular.
Many big companies have tried viral marketing and have had many success stories with it. A classic example is microsofts hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Now its your turn to use viral marketing to work wonders for you. Act now and reap the benefits viral marketing will provide for you and your sales figures.
April 1st, 2009 at 12:00 am
Creativity is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized.
It does not matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it does not matter, and you are not going to make it big. Worst of all, you business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spyware.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most sites and companies are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create gossip or a buzz. Many movies are promoted by using scandals and gossips to make them more popular. Remember the movie, The Blair Witch Project.
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
