April 1st, 2009 at 12:00 am
Many internet marketing gurus will push the idea of “viral marketing” in order to bring traffic and increased sales to your marketing ventures. Viral marketing is simply a form of marketing that
“facilitates and encourages people to pass along a marketing message.” In other words, it is establishing a marketing campaign that simply spreads on its own, and the internet has become the perfect venue for marketing campaigns to spread like a virus.
Every time an email is forwarded something, every time someone sends a YouTube video to a friend, and every friend request that is sent on a social network, individuals are participating in the idea of viral marketing. Because the overall success of a viral marketing campaign is determined by the interest of the recipient, any successful venture is built around the hope that those who find it will pass it on to others. If the recipient, reader, or viewer appeals to what is being said in the email, video, or other form of presentation, there is a strong chance of passing it along to others.
This forum of marketing can progress at an incredibly fast rate. As more people forward the information, the message is distributed to more people who then have the opportunity to pass it along to others as well.
Viral marketing, when implemented correctly, can be an excellent way to facilitate the branding of a name or product. In the internet marketing community, providing a good piece of information in the form of an ebook can spread very quickly and earn credibility for the creator. This idea is increased when resell rights are provided for the given ebook.
The most important ingredient to a success viral marketing campaign is to arouse curiosity and/or humor to a piece of information. Curiosity will cause a reader to dig deeper into a topic and be more receptive to the marketing message. Humor and/entertainment help one to establish a good rapport with the reader and, more importantly, causes others to pass the message onto others.
While the concept of viral marketing is nothing new, the internet opens up new opportunities for people to tap into its power. On the internet information highway, quality pieces of information, funny videos, and any thing popular will spread like wildfire. By creating something of value and distributing it correctly, the internet can work in your favor to make your marketing campaigns absolutely viral.
April 1st, 2009 at 12:00 am
This article will give you eight hot ideas for your new viral marketing campaign. Viral marketing, or word of mouth marketing, is the most inexpensive form yet potentially the most powerful form of marketing you can use.
Rebrand a Viral eBook
You can buy ebooks which include rebrand rights that allow you to pass on the book for free with your name as the author. This is a great way to get autoresponder sign ups and a nice way for people to spread your book around the internet.It is a simple process that can be done over and over again.
Set up a Forum
A popular forum will get great search engine rankings and will attract many people in your niche to ask questions, comment and review products. Forums are a powerful viral marketing medium.
Use Facebook
Facebook has grown into a mega social network with over 70 million users. If you can tap into just a tiny percentage of these users then you have hit a
goldmine. Methods of marketing on Facebook include creating free applications, games and creating Groups with information about your website.
Create Templates
Creating free website and blog templates with your website link in the footer is an easy way to virally market your site. Most people will leave the footer intact, instantly giving you backlinks and ecognition.
Create a Video
Posting a video to YouTube can bring in millions of viewers and visitors. You can post some subtle marketing messages, some tutorials or any other
content you believe your readers would be interested in. Make sure you include a link to your site in the video.
Write an eBook
Writing your own ebook (or paying someone to write it) is an instant way to gain credibility. You can give it away for free, thus creating a completely
viral stream as more and more people pass the book on to friends. You can include some one time offers of upsells in the free ebook.
Write some Articles
You can write articles and give them to webmasters within your niche to publish on their sites. As long as you have a link back to your site, you’ll always receive credit for the articles.
Use Social Bookmarking Sites
Sites like Stumbleupon, Digg, Technorati, Twitter, Myspace and others give you the chance to create a brand, give away free ebooks and generally provide people with a way to talk about your site. This is powerful word of mouth marketing.
These eight viral marketing ideas can help your website take off in no time.
April 1st, 2009 at 12:00 am
If you are into online selling of products and services, the one question uppermost in your mind would be how to showcase your products to prospects and clients in a way that needs minimum effort but has maximum impact. Photographs are a good idea because a picture, as they say, is equivalent to a thousand words. But it may take thousands of pictures to show the different types of products you make. Also, you would need to spend through your nose to post these pictures to all your prospects. Additionally, there are certain services that simply cannot be caught on film. So what do you do?
Have you ever thought of condensing your message in the form of online streaming video? Online business promotion videos are a regular feature of most successful internet marketers. They are used in a variety of ways by these businesses:
Ø Close sales: Online promo videos explain the services and features offered by the service provider. Since video is an audio-visual medium, messages conveyed through it have a stronger impact that the print medium. Clients get to see visible proof of the benefits of your product.
Ø Improve credibility: Online videos are perhaps the only way in which your customers or prospects see you and hear your voice. Through your presentation, you are conveying your sincerity and expertise. This builds credibility and induces feelings of trust in customers.
Ø Easy encapsulated data delivery: Suppose you were running an affiliate network and you wanted to explain your complicated networking system to your clients, you have two choices. First, describe the system elaborately, and risk confusing your customer thoroughly. Or, two, explain your technique face-to-face, using pictures and graphs, so the client not only understands but also feels excited about the working with you.
Ø Viral videos can boost your business: The viral video is a relatively new phenomenon. It is a video that is viewed by hundreds and thousands of people over the net. In most cases, news of the video travels through word of mouth. Viral videos have a massive impact because they bring in a substantial number of free hits.
Ø Inexpensive: Suppose you were running an ad in the paper or on TV. How much would it cost you? Online videos are viewed by millions of people. But they are produced at a fraction of the cost. In most cases, online videos cost as little as $1 a day in web hosting fees.
Business promotion videos can be of different types. You could use them to explain your business model, enumerate the benefits of your product or showcase success stories through effective customer testimonials. Irrespective of what kind you use, you may rest assured that online business promotion videos will help you raise your bottom-line and keep your cash registers ringing.
