October 14th, 2009 at 10:20 am
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.
It’s actually just like a disease. It’s already more of an epidemic rapidly spreading over the cyberspace. Despite the many worries of this world, people just can’t seem to stay away from video clips of people doing typically nonsensical things. People can’t seem to keep their fascinated eyes off the wildest and oddest videos available. People certainly can’t resist passing on these ‘nonsensical’ videos to other people by posting these videos in their personal homepages, other websites and emailing them to their friends.
You may have noticed, even night shows and morning news shows feature some of these viral videos. Usually they put on air the most watched viral video online, particularly videos that were most rated and viewed at YouTube. These videos’ main value comes from being truly odd and wild that people just can’t help but laugh when they see them. Some people just get carried away by the hype and even if they didn’t think the video was as funny as some people think they are, they keep their opinions to themselves, laugh with the rest and pass on the video to others.
Viral videos are truly catching, and internet marketers have definitely seen the potential of these viral videos in spreading their marketing message around. It so happens that web sites hosting these viral videos have grown much in popularity. Thus, internet marketers are now using videos extensively in their marketing strategies. You, too, can take advantage of the viral video craze. Just follow these simple steps.
— Using Viral Videos in Internet Marketing
1. Make Your Own Viral Video
You have to make your own video to post at YouTube, at your website, at your online blog, and anywhere else in the internet. However, you must remember that viral videos have certain factor that makes them irresistible. This is what you should keep in mind when you make your viral video.
For instance, you can make a commercial concerning your product. The video clip must be short so that they’re easy to download and view. However, the commercial has to be distinctly funny and unique so it can go the rounds of effective viral videos. Just look around at YouTube and find the most-viewed clips there. Those are the types of videos that make the viral rounds. You must therefore pattern your video clip after these videos.
Do not post a perfectly normal video commercial online if you wish these videos to have some viral effect. Do not wax lyrical about your product in your video. In other words, don’t make it look like a perfectly typical infomercial. Perfectly normal video clips just don’t spread and they’re not going to be effective in marketing your products or increasing traffic to your site.
2. Become a member of video blogging networks
Uppermost in your list of sites to join is, of course, YouTube. However, there are other video blogging sites in the internet. Look around. You must also make it a point to post some of these videos in your site and blogs.
3. Post your viral video and make some more
After you have posted your initial viral video and people seem to have picked it up, then you should immediately follow up with more such videos. Do not let your followers’ attention wane from you, keep them entertained and keep them supplied with more viral videos. This way, you are going to have a loyal following of persons who will eagerly wait for your videos.
April 1st, 2009 at 12:00 am
Viral marketing is an Internet marketing trend that is being used by most webmasters online today. It is inexpensive and some Internet Marketers swear to their success because of it.
The advantages of using it are many. It requires little effort on the marketer’s part to sustain it once it has been started. The reason is simple, the visitors who like the media can pass it on to others who, in turn can pass it on to still others. Hence the term “viral”.
But, why would you want to use it? What would it cost to start it?
The truth is, viral marketing covers a huge area and has many methods. The starting cost can range from free to a reasonably low cost. One of the most common forms of viral marketing can be in the form of article marketing which can be free. A submissions service can also be used to get a wider audience. They are reasonably priced.
The added benefits of this form of advertising can also be in the form of page ranking in the search engines as the articles often turn up in searches before the site they represent do.
What are the advantages of using viral marketing?
Probably the first and biggest advantage is the fact that it can be sustained with little effort on the part of the marketer. What this means is that after its initial exposure, the viral portion of this will grow pretty much on its own. How? Through the visitors who have begun the process of sending it to their friends and family.
It is this viral quality that makes this kind of advertising the success it is. Of course the marketer will continue to promote his or her media product.
Another highly desirable quality is its flexibility. What does this mean? It simply means that viral marketing comes in many forms of media. It can be an e-book, free reports, video, flash games, etc. The list could go on. One thing that is a must with each of these forms is that the media must be of high quality and contain useful information.
Another advantage is cost. If you are good at producing video or writing an e-book or report, the cost can be very minimal. If not, the costs can rise. But this need not be of too much concern. If you are working with a budget, you may wish to start with something lower in cost, like a free report to give away. Paying to have a report such as this written is more cost effective than one might believe.
One form of viral marketing that deserves special mention is affiliate marketing. In this form of marketing, the owner pays his affiliates a commission for each sale made through their affiliate sales page. Obviously, the more generous the commissions, the greater the motivation will be on the part of the affiliates.
Taking a look at each of these advantages, it is easy to determine the benefits of viral marketing. The only real choice is to decide what form your viral marketing will be in. Once, you decide that, it will be only a matter of developing it and promoting it.
April 1st, 2009 at 12:00 am
Viral marketing is an Internet marketers dream. If you have a product, service or web site that you’d like to draw attention and traffic to, then viral marketing can help you enormously if you plan it properly.
So what is this new form of marketing, and how can it help you and your business?
Viral marketing is simply a free form of advertising, whereby a piece of software, an article, a piece of audio or a video file are passed around the entire Internet for as many people view or listen to as possible.
Millions of people each day participate in viral marketing, passing around things they find on the Internet to their friends, family and co-workers.
You’ve probably seen your friends send you funny emails they like, photos of their holidays, stories they’ve written, things they’ve recorded – well these people are all spreading the news in the same way, but probably don’t know what it’s called.
For the person or company that created the file being passed around, this is an amazing opportunity to reach thousands or even millions of people absolutely free of charge.
The good news is if your campaign is something that is of interest to men, women, children and companies, then it will spread even faster than if it was written (or made) just to target one section of the community.
Here are some tips on viral marketing for you:
1. If you would like to use this type of promotion for your own web site, product or service, create something that is valuable to others and give it away.
There is nothing like a really good free product or service that you can use and also pass amongst your friends as well!
2. There are many things you can create and give away such as articles on a specific topic, some software, even music or videos. No matter what you decide, make sure you create something that is valuable, funny, informative or unique and that it is easy to transfer via an email or a link on a website.
3. Sometimes it can take days or even years for your new strategy and plan of attack to work. Do not expect all of your viral marketing ideas to work brilliantly each and every time, however if you have just one good idea it will usually lead you to much success (and cash in the bank if it is business related).
The truth about viral marketing is this: – it works, and it works VERY well if you carefully craft your campaign and then launch it to it’s targetted market.
The more of this kind of marketing you do, the better you’ll become at being able to figure out what works and what doesn’t work.
People love marketing, people thrive on reading the press, listening to the radio, gossiping among their friends and relatives – let’s just hope it’s you and your promotion they’re talking about next time around.
