November 28th, 2009 at 10:11 pm
The practicality of common marketing is gone. Generating viral traffic to multiply the number of visitors to a site is over. The internet game is always on the move, and striving to be different to set yourself apart to unrealized visitors is becoming a battle of wits. Buyers are no longer impressed by marketing smoke and lights, and gadgets.
It’s becoming the time to begin using video in your blogs or websites! Added sites for video content are showing up day after day on the Internet.
People are trying to outshine their opponents in producing winning creative videos that will influence an audience who will pass person to person messages along. Your traffic can be helped in a several of methods with viral marketing videos. Although there is always companies with big performance budgets, you always may not always have to have a abundance of money or accessories to go viral. That is encouraging and can mean that even limited operations can reap the benefits of this. You may be able to do a lot with just a web cam. It is imaginable to have the equal impression with a complete home made video as the gurus do with their sickenly big budgets and impressive gear.
Of course , there is an acquired profession to creating videos. Even paltry-budget videos can amount to a ton of time to get the best results possible. Many people choose to build a particular script. Others select improvisation and spontaneity as their weapon in creating their videos.
Either way you look at it, viral videos are increasing in ingenuity and favor, thus signifying success for the smart ones who are using them. This can’t continue to be ignored much longer, this is crucial business. If your intention is to be a major competitor in the future, your best solution should be to get into it now, before it takes off like crazy.
It certainly will be time consuming to have your videos entered and placed over a wide range of viewers. Without a network of distributors, you will certainly find it very hard to get your videos noticed. There are many different amounts of free services you can use to your advantage. Nevertheless, and this is very important, you most likely won’t be near as effective and successful as you will be if you used a hired service. The most highly regarded video distribution channel for an online marketer is Traffic Geysor. If you seriously want to have people view your videos, these are completely the people to work with. You will be completely blown away at the total amount of time you save.
Surprisingly enough, the most logical cutting-edge methods of getting your message to the world, in my definite opinion, is through viral marketing, and all of the possibilities with it. You should get noticeable and expected results if you put an extreme and impacting effort into your viral marketing strategies for your sites and services.
As with being able to get results with any new skill, success making viral videos will require time and practice. The more you work at it, the the better chance of have great results will be. Some of your attempts will be hugely successful, others won’t. But nevertheless, you need to consider viral videos as a marketing strategy for your business!
April 1st, 2009 at 12:00 am
Wikipedia defines viral marketing as a technique that uses pre-existing social networks to produce exponential increases in awareness through self-replicating viral processes. Basically it is marketing that appears to work much the same as a cold virus, spreading from person to person explosively.
The best part is that you can take advantage of this marketing technique without expensive software or technological expertise. Here are 6 techniques that will start a viral storm of traffic to your site, if you use them properly.
1.Give away information to your customers and include back links to your site. You can post these books or special reports on ebook directories, give away sites and use JV partners to give to their list. Encourage people to pass the information along to their friends who have an interest in the topic. If your information is accurate and helpful you’ll find many people be passing the book to friends.
2.You can use a Tell-A-Friend script on your site. Essentially you give your customer and visitors a way to easily share your website. Depending upon your market you may find that offering an incentive to tell a friend or two will encourage more traffic. Incentives can be free information that is delivered directly after the tell-a-friend script has been executed. Assure your readers that you do not collect email addresses when they enter their friend’s address. They are not opting their friend into your ezine.
3.Do you get funny video clips from friends and family? This is viral marketing. Although the clip may not be selling anything the concept of passing from person to person is viral. Now, putting your imagination to work, can you create an idea around your niche that would be interesting? Something that would be passed from person to person? All you need is a digital camera. Videos without the professional ‘feel’ lend themselves to authenticity. You only have to look at the popularity of reality TV to realize how much people like ‘peeking’ in on the lives of others.
4.Are you trying to get your information out to your public quickly? You can generate an Internet Press Release to draw in your readers. This is a method that can have far reaching effects when done with creativity and panache. Bring your readers to your page and send them out with a video or ebook to share with their friends.
5.Undercover marketing, done well, can be fun and intriguing. You create a mystery surrounding your niche. There are questions, mystique, a potential for danger and people keep coming back for more. It becomes fun and interesting. Your readers keep coming back for more and sending their friends to figure out the mystery. Yanik Silver has been doing this for sometime with his Underground Marketing Seminar. He doesn’t release the name of several of the speakers, the attendees are undercover agents and the information is highly confidential. The whole event is cloaked in mystery.
6.Social network sites are here to stay. They often evolve around a particular topic. MySpace, the most popular network site, is a general forum where people discuss anything from monkeys to marriage. The information on these sites is searchable. You can easily develop a list of people interested in your topic or niche and release funny exciting information that they are encouraged to pass along to their friends.
7.Buzz marketing is creating a ‘buzz’ about a particular subject, video, website or writing. In 2001 Morgan Westerman discovered a poem in the public domain that he published to the Internet. It was a feel good poem that people started passing from friend to friend. Then the Twin Towers collapsed and people in the U.S. started searching for answers and encouragement. An Interview With God blossomed into a mega-hit. As he realized how much more traffic his site was receiving Mr. Westerman redesigned, added music and graphics. Later he sold screen savers, cards and inspirational books. This was a matter of pure chance. Mr. Westerman did not anticipate 9/11 but he was able to rethink his use of that public domain poem and has created an industry unique unto itself.
These were seven of the low technology techniques you can use to start a viral storm of traffic. They are easy to learn and to develop. Use them to your advantage!
April 1st, 2009 at 12:00 am
Today’s consumers are deluged by commercials and advertising, and increasingly, they’re finding ways to tune it all out. The Do Not Call List prevents unwanted telemarketing, spam filters block junk email, DVRs allow television viewers to skip commercials, and satellite radio foregoes advertising altogether. Clearly, reaching the modern consumer with your marketing message is more difficult than ever, but the reward for doing so is also unprecedented. Viral marketing is a technique that not only penetrates consumers’ self-erected commercial barriers, but goes a step further – enlisting consumers as part of your sales and marketing staff.
Viral Marketing – What Is It?
Viral marketing spreads a commercial message from person-to-person. Instead of spending thousands of dollars on traditional advertising through print or broadcast media, viral marketing campaigns are typically web-based. The basic idea is to send an email message to a core list of consumers and hope that they then forward the message to their friends, who in turn forward it to their friends, and so on. Viral marketing is thus a “social networking” form of commercial advertising.
For example, a popular jobs web site developed a traditional TV ad to air during the Super Bowl. The ad featured monkeys running around an office. In order to build additional buzz, the web site allowed visitors to login and construct silly video email messages using the monkeys. A toll free number could be used to record a personal message, and other things such as the monkey’s clothes could be customized. Five months later, the emails are still circulating – 44 million have been sent by more than 6.5 million unique visitors through July, 2006.
No Monkeys on Your Staff? No Problem
The “Monk-email” project, as it was known, cost its creators in excess of $100,000. By contrast, their 30 second Super Bowl ad cost about $1 million to produce, and $4 million to air. While these numbers are well beyond the means of all but the most wildly successful home-based businesses, the point is clear – viral marketing is much less expensive and yet much more effective than traditional advertising.
You don’t need a six-figure budget to construct a viral marketing campaign. All you need is a mailing list of your core demographic, and an idea of what they might like to pass along. A good viral marketing message has a 30 percent pass-along rate, which means that a successful message sent to a base list of 5,000 would reach approximately 7,140 people. Of the first 5,000; 1,500 would pass it along; and of that 1,500; 450 more would pass it along, as so on. What’s more, each time your message is passed along from one consumer to his or her friends, it is like a personal endorsement of your product or service.
What Should You Use in a Viral Marketing Campaign?
For traditional, broad-based markets, humor seems to work best. Mere jokes are unlikely to make the grade, so an investment in the creation of a video ad is essential. Luckily, the cost and difficulty of producing such material has plummeted in recent years, and there are plenty of freelancers on the web who can be contracted for a reasonable fee.
If your target is more of a niche market, then worthwhile content is probably a better bet. For example, if you provide a financial service, then a short, enticing e-book on stock selection may do more for you than a humorous video clip – provided you have a good list of people who are interested in stocks.
Creating a successful viral marketing campaign isn’t easy. But for the creative home-based business owner, the public’s aversion to traditional marketing can be a great asset. After all, it levels the playing field. There’s no way you can compete with big businesses on TV or in magazines, but you can compete in viral marketing. Of course, having a pet monkey wouldn’t hurt!
April 1st, 2009 at 12:00 am
The one virtue that helps sites overcome the competition online is creativity. With so many competing, you must employ every method of marketing you can to stay ahead.
Do you have a killer product? A really cool website? If people don’t know you are there, none of it matters and you won’t make a dime. Worst of all, your business could die a slow, anonymous death.
There are a lot of methods used by e-commerce sites to advertise and drive traffic. Some of them will really give you a boost in the rankings. One of these methods is Viral Marketing.
While we normally think of the term ‘viral’ with ‘virus’ a term that all computer owners dread Viral Marketing isn’t what it may appear. You’re not using a virus to market your business; in reality, this is just a way to utilize the best aspects of word of mouth advertising. It is much more effective than pop up ads and spyware.
Viral Marketing Overview
Viral Marketing is also known as Viral Advertising. This is a technique of marketing that is very effective in building awareness for a company. By using media to reach out to the public, Viral Marketing uses entertaining or informational media to promote the product without directly using it. These media are forwarded from person to person, who then enjoy the entertainment, and have exposure to your website link and product line.
Briefly, the concept is that if people like the media content, they will continue to keep passing it on to friends and family. The company (you) sponsor a specific media like a funny video, a cool game or an amusing story. It is passed around along with your company logo or brand which may contain product descriptions or other material to promote your company or product.
This is a pretty low cost method of advertising that is extremely effective. It avoids being logged as spam mail because each email is sent individually by a friend of the person who receives it. The person who receives it won’t block the email address of someone they know.
Some companies offer discounts, rebates and other incentives to help spread their viral marketing. Companies track the number of recipients that get the viral marketing from a single person to determine the incentive they earn.
Using Viral Marketing to your advantage
The big advantage to viral marketing is you get a lot of publicity and public awareness for your business. Your traffic will increase with potential customers. All it takes is a little creativity and maybe a few incentives to reach out to a large number of people in a very personal manner and introduce them to your existence.
Many sites are catching on to the effectiveness of viral marketing and advertising. Use it to keep your business healthy and growing. Along with search engine optimization and other methods, viral marketing can easily put you in the lead when it comes to rankings.
Some say viral marketing is a bit sneaky. Maybe. But it is nevertheless effective. People come across your media entertainment and pass them along to a friend, who passes it to another friend, and so on. This is a low cost method of advertising that can keep your bottom line healthy and happy. All it takes is a good idea, a gripping video or a fun game. Make a buzz about it create gossip it is an effective way to market movies. Remember “The Blair Witch Project”? Use the same method for your company.
Several large companies have successfully used viral marketing. An example is Microsoft’s Hotmail. They were the first big company to use this marketing method and it worked wonderfully for them.
Let viral marketing work its magic for you. Act now and see where this unique method of marketing takes you and your sales.
