January 30th, 2010 at 12:06 pm
When it comes to tapping into a marketing technique that seems to capture the attention of many, viral video marketing capitalizes off of the power of visual suggestion. This particular method takes advantage of already existing social networks to create a successful boom in brand awareness. While viral marketing had its start passing from one to another through word-of-mouth, today, the most impressive approach is provided through video. Many enjoy utilizing this type of marketing because it can reach a large amount of people in a quick amount of time.
One of the most increasingly popular ways to enter viral video marketing is to establish a blog on a website and continuously add images, words, and videos. Even amateur videos are making headlines on websites across the Internet. This interesting and rather entertaining approach towards advertising has brought attention to a wide range of services and products that might not have enjoyed the focus if viral video marketing was not used. It is the creativity of amusing video clips, interactive Flash games, and moving images that add to the appeal.
Viral video marketing is often chosen as a way to promote a site because it is quite easy to accomplish. When compared to direct mailing, the cost is also lower. Viral marketing helps attract a target audience, and is known for establishing a response rate that is high and fast. Also, a larger number of people become engrossed with little cost to the webmaster.
Examples of Viral Marketing
Using videos and interactive visual games to market products, services and websites has been an effective method of advertising for many years. For instance, the Dancing Bush 2001 interactive game led a campaign to bring an enormous wealth of attention to what would become the largest private entertainment site on the Web. Sunsilk hair care products gained increased consideration when a YouTube video titled “Bride Has Massive Hair Wig Out” surfaced. Additional examples of viral video marketing includes companies and products, such as Halo, Blair Witch Project, Xbox 360, The Ring movie, Sony, Playstation, and FX Networks.
November 27th, 2009 at 5:31 pm
Why do people often think video when they talk of viral web marketing? Could it be because multimedia has done an excellent job of capitalizing on the viral marketing process? Yes, that could be it, but that simply leaves a world for you to reach using other viral approaches.
Let’s look at several ways of creating excellent viral marketing messages.
* Viral Videos
* Ebooks
* Cartoons
* Jokes
* Text messages
*** Viral Videos ***
Our first stop is to the creation of viral videos. I would imagine most everyone has gotten a link to a cool video in his or her inbox at one time or another. While the video may have taken some work to put together, creation of the multimedia was not the major focus of the creator. Rather getting you to consider that the work was done with enough…
* Emotion
* Charisma
* Uniqueness
* Or what have you
So that you will send the video to your friends and they in turn will watch it is the absolute key of the makes of a viral video marketing project.
*** Ebooks ***
Another excellent way of creating a viral product is through Ebooks. Electronic material is best made viral by creating high quality rich information that your target audience will find valuable enough to give to those who would be within the same focused industry. While it may take some time to put together such writings, once it is done it can be worth its weight in gold especially if you distribute it for free. While it’s true your not going to become wealthy giving away your hard work, it will create brand awareness and you can include income producing links within your free Ebook.
*** Cartoons & Jokes ***
If you haven’t yet received a viral video in your inbox, then surely you’ve seen text or graphical cartoons or jokes. Many people send these to one another just because. Imagine the results available if the picture included your URL in a visible but non-evasive position. Or perhaps your written joke referenced your website within the joke itself. The point here is that without much difficulty you can add a marketing message that everyone everywhere will be more than pleased to send throughout the web.
*** Text messages ***
As technology changes and builds upon itself the methods of distributing viral web marketing will morph accordingly. One of the best examples of this is using text messages through free services like Twitter.com where you are allowed to send text messages to other peoples cell phone devices.
*** Conclusion ***
No matter which process you use for your viral campaigns, be sure to use such processes, as they will help your Internet marketing endeavors in a large variety of ways. The more viral marketing you have on the web the higher the chances of massive traffic being driven to your web creatives.
July 29th, 2009 at 9:43 pm
Viral video marketing is often used as a way to promote a site because it’s fairly simple to accomplish when compared to other mediums such as direct mailing, pay per click ads, or search engine marketing. Viral Video Marketing is far more cost effective than direct mailing or pay per click marketing.
Initially, one needs to create the Initial Buzz, which can be a little difficult and requires some creativity. Attracting a target audience is where viral video marketing excels. It is known for generating a high, fast response rate because the message is passed to others through the customers who enjoyed the videos.
Strategies that will help you in your Viral Video Marketing Campaigns:
1. One must provide an element of surprise, humor, or an educational aspect to your videos so that people will want to show it to their friends, which will make it viral. Personally, I have emailed some video ads to my friends because the ads were funny or informative. I later discovered that my friends also sent these videos to their friends and made it more viral. Can you imagine the power of this? If you can create this kind of viral aspect in your videos then you have a potential goldmine.
Filming videos can be fun, but they require a lot of time, effort and creativity to make them compelling, entertaining or different in some way to rise above the competition to be shared by others. Nobody wants to have a boring, low quality video on their website.
2. Allow people to use your videos on their web sites. This will help you to gain a lot of links pointing to your website which will increase your link popularity and help with Brand Recognition. You can reach a much broader audience than you could have ever done on your own using this technique.
3. Create a blog on a website and add videos and images on a continual basis to create a viral video marketing campaign. This strategy has been used by many video game marketers with great success and helps to create brand awareness. Providing information on these topics will also keep audiences hungry for more.
Viral Video Marketing as a way to promote your site is highly effective with minimal costs compared to many other advertising methods. Apply these strategies to your viral video marketing campaigns and watch your business grow quickly which will also enable you to compete with some of the big name marketers.
April 1st, 2009 at 12:00 am
Videos are a fun, easy way to market your business. Sure, there are dozens and dozens of other marketing strategies from article writing to blogging, from press releases to podcasting. But nothing says “cool, connection, and creative” like a video.
More and more businesses of all sizes are making videos about their companies. They’re not only posting them on their websites, but they’re adding them to their blogs. To gain global 24/7 visibility, videos are posted to dozens of video-sharing sites like YouTube and Google Video. And why not – it’s free, easy-to-do, and can have a significant impact, in some cases, on the traffic it drives to your website.
There are many more reasons why videos are a great way to market your business.
- Quick and easy. Basic videos can be quick and easy to make. If you add special effects, complex scripting and audio, callouts, and other interactivity, a short, but near perfect quality 2 to 3 minute video might take 10 more hours to produce. But perfection isn’t necessary for a video to produce the results you want. With the high-quality software available nowadays, you’ll be surprised at what you can do with even a little bit of training. You can develop a simple video in less than 30 minutes.
- Videos are time-shifted. This means that anyone can view your video when it’s convenient for them. Someone can watch your video at 8:15 a.m. in the morning just as easily as they can watch it at 9:07 p.m. at night.
- Videos are place-shifted. Videos can be viewed wherever you want. Videos can be viewed on the web, on a DVD or on a portable device like your phone or iPod. This added convenience makes video an even more attractive way to communicate with your target audience.
- Videos enjoy a wide distribution channel. Videos by their very nature are easy to “package” which makes them easy to slot into a variety of different distribution channels. You can post them on your website or blog, you can load them into your computer and run them over and over at a tradeshow event. You can post them to dozens and dozens of online video-sharing sites. You can burn them on CDs and give them away or sell them. You can even send them via email.
- Videos can be viral. Viral videos are those which are so fascinating that viewers feel compelled to forward them to others. They blog about them, write about them in the print media, and feature them on radio and television. A viral video can literally be spread across the world and viewed by millions within a matter of hours.
- Videos are fun to create. Nothing is more empowering than working through and producing your very first video about your business. Using the right software and going through a little bit of high-quality training, you’ll have everything you need to know to get started. The more of them you make, the easier and faster the development process will become.
- Videos are a great way to communicate. As our sophistication with technology changes, so do the ways in which people like to interact with others. Most people are visually oriented meaning that is how they best understand and interact with their world. This makes videos the perfect marketing strategy to communicate with today’s consumer.
- Videos are all about Web 2.0. Web 2.0 is the latest “version of the web.” It’s about how developers and users are interacting with today’s web platform. This new generation is all about connection and community – including web-based communities, social-networking sites, blogging, podcasting and anything that has to do with facilitating collaboration.
These are just some of the many reasons why videos might be a great way to market your business. Learn more about this area to see how you might leverage your time, money, and energy to communicate with your target market in a new and interesting way.
