January 30th, 2010 at 12:06 pm
When it comes to tapping into a marketing technique that seems to capture the attention of many, viral video marketing capitalizes off of the power of visual suggestion. This particular method takes advantage of already existing social networks to create a successful boom in brand awareness. While viral marketing had its start passing from one to another through word-of-mouth, today, the most impressive approach is provided through video. Many enjoy utilizing this type of marketing because it can reach a large amount of people in a quick amount of time.
One of the most increasingly popular ways to enter viral video marketing is to establish a blog on a website and continuously add images, words, and videos. Even amateur videos are making headlines on websites across the Internet. This interesting and rather entertaining approach towards advertising has brought attention to a wide range of services and products that might not have enjoyed the focus if viral video marketing was not used. It is the creativity of amusing video clips, interactive Flash games, and moving images that add to the appeal.
Viral video marketing is often chosen as a way to promote a site because it is quite easy to accomplish. When compared to direct mailing, the cost is also lower. Viral marketing helps attract a target audience, and is known for establishing a response rate that is high and fast. Also, a larger number of people become engrossed with little cost to the webmaster.
Examples of Viral Marketing
Using videos and interactive visual games to market products, services and websites has been an effective method of advertising for many years. For instance, the Dancing Bush 2001 interactive game led a campaign to bring an enormous wealth of attention to what would become the largest private entertainment site on the Web. Sunsilk hair care products gained increased consideration when a YouTube video titled “Bride Has Massive Hair Wig Out” surfaced. Additional examples of viral video marketing includes companies and products, such as Halo, Blair Witch Project, Xbox 360, The Ring movie, Sony, Playstation, and FX Networks.
January 25th, 2010 at 1:46 pm
Video marketing stands virtually alone as being one of the more popular of recent marketing trends. Yet, to many, there is little science behind the act. Some webmasters create a video ad or viral video feed, submit it to a few video submission sites, and then hope it proves popular enough to go viral. However, as with any form of guerrilla marketing, the greatest results will undoubtedly be offered to those willing to put in some serious time and energy in ensuring that the video gets good exposure and from the right channels.
Seeding
When we look at viral marketing, we need to concentrate more on creating an effective seeding campaign. Seeding is the first step a viral marketer takes. Planting the seed well means that others will propagate that seed for you. They will pass on your message by word of mouth and through links, tags, and bookmarks. When this happens your marketing has officially gone viral.
Planting The Right Seed In The Right Soil
Planting a positive seed within the right community and geared heavily towards your target market can help you to achieve your viral marketing goals. Again, though, this typically needs to be more in-depth than picking a video sharing site and just submitting the video ad. Using multiple networks, including the like of YouTube as well as smaller networks, is vital to help ensure that you get the right blend of propagators and viewers. It also enables you to track results and determine the best networks for your marketing needs.
Organic Seeding
Organic seeding is the natural process of others promoting your viral video for you. While it is free to publish a video to the main feed sites, it will take creativity, knowledge, and energy to get the best results. Paid seeding possibilities also exist and complementing or kick starting an organic campaign with some paid seeding is not an inherently bad thing.
Integration With Paid Placement
Initially, your video ad is unlikely to attract the kind of audience that it needs. There’s simply too much competition and way too many variables that dictate the effectiveness of a video marketing campaign. As such, it is often the most prudent approach to use paid seeding in order to give your video that initial push.
Considering The Alternatives
Paid placement videos get the most prominent positions on most networks and while the more popular, better established of the networks demand large amounts for a good placement, this isn’t necessarily the case with the smaller networks. Find several that fit your needs and enquire about prices to determine the best ones.
The Effectiveness Of Video Advertising
Surfers have evolved and, on the whole, are looking for less static and more dynamic content. As such, video has become a major draw for a lot of people that regularly use the Internet. While we have become blind to static and animated banner advertisements, it is widely contested that this isn’t yet the case with video banners. They are hard to ignore and the better ones can generate exceptional results for any website.
November 27th, 2009 at 5:31 pm
Why do people often think video when they talk of viral web marketing? Could it be because multimedia has done an excellent job of capitalizing on the viral marketing process? Yes, that could be it, but that simply leaves a world for you to reach using other viral approaches.
Let’s look at several ways of creating excellent viral marketing messages.
* Viral Videos
* Ebooks
* Cartoons
* Jokes
* Text messages
*** Viral Videos ***
Our first stop is to the creation of viral videos. I would imagine most everyone has gotten a link to a cool video in his or her inbox at one time or another. While the video may have taken some work to put together, creation of the multimedia was not the major focus of the creator. Rather getting you to consider that the work was done with enough…
* Emotion
* Charisma
* Uniqueness
* Or what have you
So that you will send the video to your friends and they in turn will watch it is the absolute key of the makes of a viral video marketing project.
*** Ebooks ***
Another excellent way of creating a viral product is through Ebooks. Electronic material is best made viral by creating high quality rich information that your target audience will find valuable enough to give to those who would be within the same focused industry. While it may take some time to put together such writings, once it is done it can be worth its weight in gold especially if you distribute it for free. While it’s true your not going to become wealthy giving away your hard work, it will create brand awareness and you can include income producing links within your free Ebook.
*** Cartoons & Jokes ***
If you haven’t yet received a viral video in your inbox, then surely you’ve seen text or graphical cartoons or jokes. Many people send these to one another just because. Imagine the results available if the picture included your URL in a visible but non-evasive position. Or perhaps your written joke referenced your website within the joke itself. The point here is that without much difficulty you can add a marketing message that everyone everywhere will be more than pleased to send throughout the web.
*** Text messages ***
As technology changes and builds upon itself the methods of distributing viral web marketing will morph accordingly. One of the best examples of this is using text messages through free services like Twitter.com where you are allowed to send text messages to other peoples cell phone devices.
*** Conclusion ***
No matter which process you use for your viral campaigns, be sure to use such processes, as they will help your Internet marketing endeavors in a large variety of ways. The more viral marketing you have on the web the higher the chances of massive traffic being driven to your web creatives.
November 11th, 2009 at 2:51 pm
Viral marketing has emerged as the most sought after method for generating customer interest in a product or service. Cultivating concentrated customer interest through traditional methods such as television and radio required years of time and investment. The exposure provided by just one viral video can equal and often surpass the same level of interest generated by traditional methods.
In most cases, a viral video costs only a fraction of other forms of commercials to produce and widespread distribution is essentially free beyond the initial launch of the video campaign.
Major companies face a sizable amount of deep-rooted customer cynicism and skepticism in relation to viral videos with obvious production value. The phenomenon of viral videos began when videos of natural events recorded a humorous or surprising occurrence. When a viral video takes on the form of a produced creation, it loses the spontaneity and general ‘honesty’ inherent in these early forms of videos.
In some cases, a poorly produced video can be distributed for adverse reasons: meaning the exposure is meant to showcase an embarrassing or blatantly commercial video.
While it is often said ‘all publicity is good publicity,’ having your viral video derided for its failure is not the best method for proper viral marketing. Instead, go about making your video viral the old fashioned way: provide something the user wants. Even if your web site is obscure, you can create a video that will provide your user with valuable content that will inspire its natural distribution.
One popular form of viral video is commentary on products or services related to your web site. Providing an expert or humorous review on a topic provides legitimacy and allows your videos to develop into a series that will leave visitors wanting more after its conclusion.
Sketches and cartoons based on the themes included on your web site are another way you can provide entertainment for users without staging an event that did not transpire under natural circumstances.
You might also consider a reality-show based theme where a potential customer uses a product or service mentioned on your site. If you think creatively, you are sure to conjure ideas for creating effective viral marketing that retain a sense of legitimacy amongst your potential audience.
Whatever method you use, be sure to make your video truly viral by adding an easy ‘tell a friend’ application, one that not only ensures that many, not just a couple of, friends are told and one that rewards the teller with some sort of incentive.
November 4th, 2009 at 3:49 am
Over the past few years, the video industry has grown exponentially. Websites, like YouTube have changed the face of advertising, entertainment and politics by offering users the ability to upload and share seemingly unlimited amounts of video. The Internet has become an absolute juggernaut in ecommerce, advertising, politics, and communication and viral videos and online video productions for entertainment and information have become commonplace for individuals, groups, and corporations who want to promote, entertain, or inform.
Many artists and musicians have used viral video to promote and spread their work. Politicians are extensively using the free mediums to spread their messages and promote their agendas and platforms. Additionally, viral videos and short films have become some of the most popular forms of entertainment over the past few years.
From “Chocolate Rain” and the “Dramatic Chipmunk” to “Leave Britney Alone” and “Don’t Tase Me, Bro!” the use of the Internet to spread entertainment, laughs, and information has never been so prominent. In the case of Tay Zonday, his “Chocolate Rain” video made him an instant celebrity and he has booked appearances on several late night talk shows as well as landing an endorsement deal with Dr. Pepper.
Corporate video production has become quite popular as well as tech savvy companies such as Blendtec — who promoted their blenders with their “Will it Blend?” campaign — and the Coca-Cola company — who used viral video marketing to take advantage of the “Diet Coke and Mentos” craze — have gained a huge audience in a very cost-effective manner.
These types of cheap online video distribution are entertaining and effective, while creating a huge buzz for their product without reaching too far into their advertising budget. These types of viral videos don’t always work, however, so it is important to utilize quality video production methods when creating a viral video ad campaign.
For larger companies who can service cities across the nation, such as Chicago and Denver, video production should appeal to a wider variety of consumers in all areas of the nation and the world. For smaller, local companies who can only service local areas, such as Provo, or Pueblo, video production is more likely to be lower budget and regional targeting can allow for regional humor and references that only appeal to the company’s target audience.
Regardless of the nature of your company, organization, or purpose, the Internet’s capacity for video marketing can be a great asset. From Holly Springs, to Colorado Springs, video production and distribution can be greatly enhanced using online tools and services meaning that your company can get greater visibility for a lower cost.
October 19th, 2009 at 4:19 pm
Video marketing is a quickly growing market and is a great way to make money online.This method has become a well known and viable way to get people attracted to you and visit your website.It also is the best way to get people to pay attention to you.This is the highest converting marketing tool available on the internet and it’s time you take your business to new heights.
It is the next big thing in the world of Internet marketing. This type of advertising entails the use of video for conveying your message to the audience. Video made for a TV can never replace video that is required for the Internet.Video is dynamic & can capture interest like no other medium.
Video is dynamic & can capture interest like no other medium. Video marketing is simply promoting or selling a product, service, or any other cause using a video. This is very effective because of its vast potential reach at a minimal time and cost.
Youtube
Youtube has fast become one of the best free methods of marketing your web site by using videos. YouTube for one will pave the way for newer and more viral video superstars.YouTube and Google Video are among the two most popular video depositories with YouTube ranked the third most popular website in the world by Alexa.
YouTube just happens to have all that inclusive while being free. And as Youtube’s popularity continues to increase daily, using youtube as a method of free traffic generation for your site, it’s a sure recipe for success.
For the online entrepreneur (the web site owner seeking to make money online) the purpose of your youtube video is to bring traffic to your site. The Youtube video site is a phenomenon which has taken the internet by storm and unless you’ve been off in a far away place, you will not doubt have seen one of the many videos which have been popularized by the site such as Tyson the rollerskating dog.Did you know that YouTube gets twice as much traffic as Google. That means that youtube alone, gets one million hits a day.
There are tons of them out there such as dailymotion, and they get just as much hits a day as youtube does. The more videos that you create, the more successful you will become on youtube.
Traffic
Statistically, video marketers with a high amount of videos get more web traffic than video marketers who have a low amount of videos. Its an incredible opportunity to use video marketing to increase your traffic, leads and sales.
The explosion in video marketing is based on the way technology has delivered the means to create and distribute video on next to nothing and this “lo-fi” approach to video production has gained traction as an easy way for new and smaller niche players to enter the medium.
Viral video marketing: Viral video marketing is the gift that keeps on giving. Internet video marketing is going to be the next big thing in SEO. The “on-demand” characteristic of video marketing is another great benefit. Why video marketing is the most powerful and effective method to earn profits The truly simple steps to get setup in a flash and add videos to your web pages Why you’re suffering, even if you don’t know it, if you’re only using other advertising and promotion techniques. The big reasons why video marketing is so effective and how you can capitalize on them and so much more.
July 29th, 2009 at 9:43 pm
Viral video marketing is often used as a way to promote a site because it’s fairly simple to accomplish when compared to other mediums such as direct mailing, pay per click ads, or search engine marketing. Viral Video Marketing is far more cost effective than direct mailing or pay per click marketing.
Initially, one needs to create the Initial Buzz, which can be a little difficult and requires some creativity. Attracting a target audience is where viral video marketing excels. It is known for generating a high, fast response rate because the message is passed to others through the customers who enjoyed the videos.
Strategies that will help you in your Viral Video Marketing Campaigns:
1. One must provide an element of surprise, humor, or an educational aspect to your videos so that people will want to show it to their friends, which will make it viral. Personally, I have emailed some video ads to my friends because the ads were funny or informative. I later discovered that my friends also sent these videos to their friends and made it more viral. Can you imagine the power of this? If you can create this kind of viral aspect in your videos then you have a potential goldmine.
Filming videos can be fun, but they require a lot of time, effort and creativity to make them compelling, entertaining or different in some way to rise above the competition to be shared by others. Nobody wants to have a boring, low quality video on their website.
2. Allow people to use your videos on their web sites. This will help you to gain a lot of links pointing to your website which will increase your link popularity and help with Brand Recognition. You can reach a much broader audience than you could have ever done on your own using this technique.
3. Create a blog on a website and add videos and images on a continual basis to create a viral video marketing campaign. This strategy has been used by many video game marketers with great success and helps to create brand awareness. Providing information on these topics will also keep audiences hungry for more.
Viral Video Marketing as a way to promote your site is highly effective with minimal costs compared to many other advertising methods. Apply these strategies to your viral video marketing campaigns and watch your business grow quickly which will also enable you to compete with some of the big name marketers.
July 20th, 2009 at 9:52 am
Imagine a world without television. Can you do it? Chances are if you were born in the last 40 years or so, you can’t. Everywhere we turn we are bombarded with video images, first on television, but now on everything from desktop computers to cell phones. In fact, videos are so popular online they sometimes are passed around and create a viral marketing effect; that is what makes them interesting to marketers. This article will share a few ways you can jump on the band wagon and use these viral video techniques to bring traffic to your site.
A popular way to get into the world of viral video marketing is to build a blog and frequently add videos. Use amusing video clips, interactive Flash games and moving images since these are most likely to catch your visitor’s attention and be shared with others. The Dancing Bush 2001 interactive game brought massive attention to what eventually became the largest private entertainment site on the internet. Sunsilk hair products gained attention when a YouTube (http://www.youtube.com) video “Bride Has Massive Hair Wig Out” went viral. Companies the likes of Halo, Blair Witch Project, Xbox 360, The Ring Movie, Sony, Playstation and FX Networks have all benefited from viral videos.
On effective way to make sure your video draws attention to your web site or brand is to include the site name (and URL) within a video as part of the entertainment. The more integrated the inclusion, the less your video is going to look like an advertising ploy. Of course, you might want to refer to your site or brand more than once, but don’t go overboard. On the other hand some successful viral campaigns, like Burger King’s “Subservient Chicken” didn’t mention a web site or brand anywhere; but people knew where the video came from and it attracted massive attention on the web.
Another way to make sure your viral video drives traffic to your site is to include a link close to the video on YouTube and Google Video. This will allow viewers to easily identify the source of the video and find their way to your site.
So once you have all this traffic on your site, what are you going to do with them? Well first off, be sure to encourage visitors to pass your video to friends. Then if at all possible add some means for the video to be emailed or added to a social bookmarking site. If you have built your site on a blog like WordPress, there are plugins to add that functionality to your site for you.
So get out there and start spreading a virus, a video virus that is.
June 12th, 2009 at 6:59 pm
Viral Video Marketing is all about creating videos that induce people to pass them on to others or encourage them to tell others about the video or videos, and is the next phenomenon in internet marketing.
Viral video marketing is a marketing event that facilitates and encourages people to pass along a video marketing message voluntarily.
It is dependent on the word-of-mouth creation system, which lets other people cut through the information, sort it, process it, and then pass on the benefit of their experience.
Viral video marketing is a science because there are ways to scientifically increase your chances of making your video go viral. Viral video marketing is the process of getting instant and immediate popularity and is a super way to build your online brand visibility.
It is often used as a way to promote a site because it’s fairly simple to accomplish when compared to other methods such as direct mail, pay per click ads, or search engine marketing.
The goal of the home based business person is to create viral marketing videos that spread over the web like a virus and create massive amounts of traffic to your website. This is why it’s sometimes compared to a virus.
Viral Video Marketing is a great way to put your face with your product and is a great strategy to get the word out about your product or service. It is the next stage in interactive word of mouth advertising and has the potential to drive a massive amount of targeted traffic to your website.
Viral video marketing is a growing trend in the online marketing industry and is less expensive than the traditional media. The most complicated part of viral video marketing is the creation of the video itself.
Once the viral video is finished and ready to be launched it should be placed on several websites which specialize in online video marketing.
Viral Video Marketing is changing the way we do business because with nearly 70% of home Internet users now surfing using a broadband connection online video viewing has exploded.
There are several factors which determine the success of your viral video with two of the most important being your distribution or placement of the finished product and having an innovative idea for your video to become viral in the first place. Without the innovative idea, of course, distribution becomes a moot point.
Your video can be combined with several other Social Media Marketing techniques to help it go Viral. For example you can share your video on Facebook with your entire list. You can also embed the video on MySpace in the comments section of different pages.
Email the video to your friends to make sure as many people as possible know about it. You can also promote the video on your Blog and perhaps create a build up to it in terms of being a coming attraction.
These techniques in addition to having a unique idea for the video to help it along its viral path and having it distributed by a website specializing in online video marketing should help establish it as Viral in no time at all.
Video Marketing is a relatively unexplored form of Internet Marketing that can be used to rank in the top 10 results for almost any term. Now, video marketing is a driving force within the Social Media online marketing industry.
April 1st, 2009 at 12:00 am
Usually the best viral marketing ideas are also the simplest.
Hotmail got where it got to today by offering a free email account and including a brief message at the end of each email that got sent saying “Get your free email account here”. Very simple viral marketing. Very effective as well.
Anything that people actually want to give away works well for viral marketing. Of course, it has to offer value to the person who gets the free item. Generally speaking, nNo-one wants to pass on something that shouts out “I’m an advert”.
Of course, there are exceptions even to this rule. They’re usually exploited by large companies with impressive budgets – Burger King’s subservient chicken advert springs to mind here.
So how do you, the little guy, come up with a great viral marketing idea?
If you’re a video wiz then you could submit a video to YouTube. At least one guy has managed to get his record released this way. Plenty of people have used viral video marketing to promote their sites. Ideally, you need something memorable or funny.
If you’re not up to creating a video, don’t despair. That’s not the only great viral marketing idea you can use.
Audio tracks can also go viral. One site I know of created a set of 6 hypnosis CDs. These were sold with master resell rights. The start and end of their CD mentions their website. You can trip over these CDs all the time on eBay and other sites. Which is very nice viral work on their part – getting other people to distribute their name and website.
Articles like this one can go viral. If you produce a top quality article, other sites will use it and the links at the end of your article will point to your site or product.
Ebooks and reports are also a great way to use viral marketing. They fall into the “added value” area and are quick and easy to produce.
