December 27th, 2009 at 7:23 pm
Of all of the different forms of traffic that you can get on your website, viral traffic has the potential of sending you the most amount of people in the shortest period of time. This traffic can come from a number of different locations and through a variety of methods but if it is truly viral in nature, you will be surprised at the explosion of traffic that comes to your website. What exactly is viral traffic and how can you successfully set up a viral traffic campaign in order to send your hit counter spinning?
Viral traffic is basically just website visitors that come from a variety of viral marketing campaigns. These can include anything from online videos to freely downloadable products. The main thing that you need to remember about viral traffic, however, is that it needs to be something that people are willing to pass on to other individuals. You can create the greatest product that is available but if it does not have a viral nature to it then it will do little more than attract some attention on the side.
Have you ever seen some of the videos that have attracted millions of viewers? There are several things that these videos may have in common which include such things as comedy, controversy and creativity. For the most part, however, many of these viral videos were not put up with the intent of attracting this much attention. It happened naturally, as a result of those videos being passed on again and again and the traffic multiplying naturally. The good news is, you can also create the same effect to a video that you make with the intent of producing this kind of traffic. All you really need to do is to create controversy, comedy or creativity that will be enough to encourage others to pass on your work.
If you are on the verge of a viral marketing campaign but just can’t seem to get it rolling to the extent that you want, perhaps you’re not asking hard enough. Many viral campaigns that were started naturally did so simply because people wanted to pass the information on. Perhaps your video or other viral marketing techniques are interesting but they are just not quite interesting enough for people to pass them on naturally. If you ask people to pass them on, however, enough people may take you up on your offer and you could start the ball rolling in that way.
As they say, all good things must eventually come to an end. Your viral marketing campaign will typically have a lifespan and you may notice that the traffic you are receiving will eventually begin to die out to a certain extent. If you continue to put up other campaigns in order to create a viral effect and subsequent traffic to your website, however, you can not only see the traffic coming on a regular basis, you may actually see it grow on a regular basis as well.
December 26th, 2009 at 8:48 am
One of the most important numbers for your website will be your value per visitor, and even if you have a very high value per visitor, you still may make any profits. If your current VPV is 30 cents, and you are paying Google 30 cents per click for your advertising, then you aren’t making anything. But on the same token, let’s pretend you took the time to implement a few viral marketing tactics for your website, and let’s pretend that you starting to get 300 free website visitors per day. That would mean a $90 profit each day for your business. That’s $2,700 per month and $32,850 per year in profits. There are 3 sure-fire ways to get this viral traffic to your website and I want to share them with you.
One of the most popular ways for getting free viral traffic to your websites is by creating a viral eBook; the only problem is that many people do it all wrong. Many people will write a book report and call it an eBook. What I mean by this is that many people will write a 30 page guide, put everything is 18 point font, give people resale and master distribution rights, and call it good. Now, some people write really great 30 page eBooks with killer content, but in the majority of cases, if you really want your viral eBook to be shared with everyone, then a 30 page “book report” isn’t going to work!
So, here’s the real secret to creating a great viral eBook: You are going to want to make the content so great that you would find people across the web selling similar content for $30, $50, $100 or more. You want people to read your book and then think to themselves that the information was so great that they would have been willing to pay for the information. When people think this to themselves, then they will want to include your eBook as a free bonus on their site, give it away, or resell your eBook for a profit. You will mention your websites and maybe include a few affiliate links in your eBook so that you get free traffic and maybe make some extra income for your efforts.
A second very popular way for you to create free viral marketing for your website is to provide great resources on your site. It is very popular to see sites giving away free eCourses or newsletters. I have done this a number of times and it works very well. You can also give away your viral eBooks, free recorded calls, coupons, free reports, etc. Basically, you want to provide tons of resources with high perceived value that you can deliver electronically, making the only cost to you your time. Providing people with these great free offers usually automatically assures that you will get word of mouth advertising. Remember that content is king, and that especially goes for viral marketing.
A third sure-fire technique to brining free viral traffic to your websites is by creating viral videos. I admit that this is not an easy task to accomplish, but if you put in some effort, then it can all be worth it. Here are a few tips: First, make sure that after you have creating your “amazing video” that you include within that video a compelling offer for people to visit your website and learn more. Second, ask people to share your video with friends and ask them to comment and rank your video. If you convince people that your video is worth sharing, and then ask them to share it, then they likely will. Third, upload your viral video to multiple video sharing sites for maximum exposure. You see, your video make go viral on a site like Mega Video before it goes viral on YouTube, so you’ll want to upload and promote your video on as many sites as possible for maximum effectiveness.
I would like to point out that there is a common theme amongst all three of these viral marketing techniques, and that is the theme of creating great content and then giving it to people for free. When viral marketing has worked the best, it has always been because of people providing very informative or entertaining information for free. The more value you can provide to people for free, the more word of mouth marketing you will receive. Then you will be rewarded with tons of free website traffic while others may struggle to break even with a similar business.
