January 30th, 2010 at 12:06 pm
When it comes to tapping into a marketing technique that seems to capture the attention of many, viral video marketing capitalizes off of the power of visual suggestion. This particular method takes advantage of already existing social networks to create a successful boom in brand awareness. While viral marketing had its start passing from one to another through word-of-mouth, today, the most impressive approach is provided through video. Many enjoy utilizing this type of marketing because it can reach a large amount of people in a quick amount of time.
One of the most increasingly popular ways to enter viral video marketing is to establish a blog on a website and continuously add images, words, and videos. Even amateur videos are making headlines on websites across the Internet. This interesting and rather entertaining approach towards advertising has brought attention to a wide range of services and products that might not have enjoyed the focus if viral video marketing was not used. It is the creativity of amusing video clips, interactive Flash games, and moving images that add to the appeal.
Viral video marketing is often chosen as a way to promote a site because it is quite easy to accomplish. When compared to direct mailing, the cost is also lower. Viral marketing helps attract a target audience, and is known for establishing a response rate that is high and fast. Also, a larger number of people become engrossed with little cost to the webmaster.
Examples of Viral Marketing
Using videos and interactive visual games to market products, services and websites has been an effective method of advertising for many years. For instance, the Dancing Bush 2001 interactive game led a campaign to bring an enormous wealth of attention to what would become the largest private entertainment site on the Web. Sunsilk hair care products gained increased consideration when a YouTube video titled “Bride Has Massive Hair Wig Out” surfaced. Additional examples of viral video marketing includes companies and products, such as Halo, Blair Witch Project, Xbox 360, The Ring movie, Sony, Playstation, and FX Networks.
January 25th, 2010 at 1:46 pm
Video marketing stands virtually alone as being one of the more popular of recent marketing trends. Yet, to many, there is little science behind the act. Some webmasters create a video ad or viral video feed, submit it to a few video submission sites, and then hope it proves popular enough to go viral. However, as with any form of guerrilla marketing, the greatest results will undoubtedly be offered to those willing to put in some serious time and energy in ensuring that the video gets good exposure and from the right channels.
Seeding
When we look at viral marketing, we need to concentrate more on creating an effective seeding campaign. Seeding is the first step a viral marketer takes. Planting the seed well means that others will propagate that seed for you. They will pass on your message by word of mouth and through links, tags, and bookmarks. When this happens your marketing has officially gone viral.
Planting The Right Seed In The Right Soil
Planting a positive seed within the right community and geared heavily towards your target market can help you to achieve your viral marketing goals. Again, though, this typically needs to be more in-depth than picking a video sharing site and just submitting the video ad. Using multiple networks, including the like of YouTube as well as smaller networks, is vital to help ensure that you get the right blend of propagators and viewers. It also enables you to track results and determine the best networks for your marketing needs.
Organic Seeding
Organic seeding is the natural process of others promoting your viral video for you. While it is free to publish a video to the main feed sites, it will take creativity, knowledge, and energy to get the best results. Paid seeding possibilities also exist and complementing or kick starting an organic campaign with some paid seeding is not an inherently bad thing.
Integration With Paid Placement
Initially, your video ad is unlikely to attract the kind of audience that it needs. There’s simply too much competition and way too many variables that dictate the effectiveness of a video marketing campaign. As such, it is often the most prudent approach to use paid seeding in order to give your video that initial push.
Considering The Alternatives
Paid placement videos get the most prominent positions on most networks and while the more popular, better established of the networks demand large amounts for a good placement, this isn’t necessarily the case with the smaller networks. Find several that fit your needs and enquire about prices to determine the best ones.
The Effectiveness Of Video Advertising
Surfers have evolved and, on the whole, are looking for less static and more dynamic content. As such, video has become a major draw for a lot of people that regularly use the Internet. While we have become blind to static and animated banner advertisements, it is widely contested that this isn’t yet the case with video banners. They are hard to ignore and the better ones can generate exceptional results for any website.
December 13th, 2009 at 11:40 pm
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off.
Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.
Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups.
Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don’t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.
Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?
There are three main ways to achieve this. They are:
1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.
3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.
Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.
November 27th, 2009 at 5:31 pm
Why do people often think video when they talk of viral web marketing? Could it be because multimedia has done an excellent job of capitalizing on the viral marketing process? Yes, that could be it, but that simply leaves a world for you to reach using other viral approaches.
Let’s look at several ways of creating excellent viral marketing messages.
* Viral Videos
* Ebooks
* Cartoons
* Jokes
* Text messages
*** Viral Videos ***
Our first stop is to the creation of viral videos. I would imagine most everyone has gotten a link to a cool video in his or her inbox at one time or another. While the video may have taken some work to put together, creation of the multimedia was not the major focus of the creator. Rather getting you to consider that the work was done with enough…
* Emotion
* Charisma
* Uniqueness
* Or what have you
So that you will send the video to your friends and they in turn will watch it is the absolute key of the makes of a viral video marketing project.
*** Ebooks ***
Another excellent way of creating a viral product is through Ebooks. Electronic material is best made viral by creating high quality rich information that your target audience will find valuable enough to give to those who would be within the same focused industry. While it may take some time to put together such writings, once it is done it can be worth its weight in gold especially if you distribute it for free. While it’s true your not going to become wealthy giving away your hard work, it will create brand awareness and you can include income producing links within your free Ebook.
*** Cartoons & Jokes ***
If you haven’t yet received a viral video in your inbox, then surely you’ve seen text or graphical cartoons or jokes. Many people send these to one another just because. Imagine the results available if the picture included your URL in a visible but non-evasive position. Or perhaps your written joke referenced your website within the joke itself. The point here is that without much difficulty you can add a marketing message that everyone everywhere will be more than pleased to send throughout the web.
*** Text messages ***
As technology changes and builds upon itself the methods of distributing viral web marketing will morph accordingly. One of the best examples of this is using text messages through free services like Twitter.com where you are allowed to send text messages to other peoples cell phone devices.
*** Conclusion ***
No matter which process you use for your viral campaigns, be sure to use such processes, as they will help your Internet marketing endeavors in a large variety of ways. The more viral marketing you have on the web the higher the chances of massive traffic being driven to your web creatives.
November 11th, 2009 at 2:51 pm
Viral marketing has emerged as the most sought after method for generating customer interest in a product or service. Cultivating concentrated customer interest through traditional methods such as television and radio required years of time and investment. The exposure provided by just one viral video can equal and often surpass the same level of interest generated by traditional methods.
In most cases, a viral video costs only a fraction of other forms of commercials to produce and widespread distribution is essentially free beyond the initial launch of the video campaign.
Major companies face a sizable amount of deep-rooted customer cynicism and skepticism in relation to viral videos with obvious production value. The phenomenon of viral videos began when videos of natural events recorded a humorous or surprising occurrence. When a viral video takes on the form of a produced creation, it loses the spontaneity and general ‘honesty’ inherent in these early forms of videos.
In some cases, a poorly produced video can be distributed for adverse reasons: meaning the exposure is meant to showcase an embarrassing or blatantly commercial video.
While it is often said ‘all publicity is good publicity,’ having your viral video derided for its failure is not the best method for proper viral marketing. Instead, go about making your video viral the old fashioned way: provide something the user wants. Even if your web site is obscure, you can create a video that will provide your user with valuable content that will inspire its natural distribution.
One popular form of viral video is commentary on products or services related to your web site. Providing an expert or humorous review on a topic provides legitimacy and allows your videos to develop into a series that will leave visitors wanting more after its conclusion.
Sketches and cartoons based on the themes included on your web site are another way you can provide entertainment for users without staging an event that did not transpire under natural circumstances.
You might also consider a reality-show based theme where a potential customer uses a product or service mentioned on your site. If you think creatively, you are sure to conjure ideas for creating effective viral marketing that retain a sense of legitimacy amongst your potential audience.
Whatever method you use, be sure to make your video truly viral by adding an easy ‘tell a friend’ application, one that not only ensures that many, not just a couple of, friends are told and one that rewards the teller with some sort of incentive.
November 4th, 2009 at 3:49 am
Over the past few years, the video industry has grown exponentially. Websites, like YouTube have changed the face of advertising, entertainment and politics by offering users the ability to upload and share seemingly unlimited amounts of video. The Internet has become an absolute juggernaut in ecommerce, advertising, politics, and communication and viral videos and online video productions for entertainment and information have become commonplace for individuals, groups, and corporations who want to promote, entertain, or inform.
Many artists and musicians have used viral video to promote and spread their work. Politicians are extensively using the free mediums to spread their messages and promote their agendas and platforms. Additionally, viral videos and short films have become some of the most popular forms of entertainment over the past few years.
From “Chocolate Rain” and the “Dramatic Chipmunk” to “Leave Britney Alone” and “Don’t Tase Me, Bro!” the use of the Internet to spread entertainment, laughs, and information has never been so prominent. In the case of Tay Zonday, his “Chocolate Rain” video made him an instant celebrity and he has booked appearances on several late night talk shows as well as landing an endorsement deal with Dr. Pepper.
Corporate video production has become quite popular as well as tech savvy companies such as Blendtec — who promoted their blenders with their “Will it Blend?” campaign — and the Coca-Cola company — who used viral video marketing to take advantage of the “Diet Coke and Mentos” craze — have gained a huge audience in a very cost-effective manner.
These types of cheap online video distribution are entertaining and effective, while creating a huge buzz for their product without reaching too far into their advertising budget. These types of viral videos don’t always work, however, so it is important to utilize quality video production methods when creating a viral video ad campaign.
For larger companies who can service cities across the nation, such as Chicago and Denver, video production should appeal to a wider variety of consumers in all areas of the nation and the world. For smaller, local companies who can only service local areas, such as Provo, or Pueblo, video production is more likely to be lower budget and regional targeting can allow for regional humor and references that only appeal to the company’s target audience.
Regardless of the nature of your company, organization, or purpose, the Internet’s capacity for video marketing can be a great asset. From Holly Springs, to Colorado Springs, video production and distribution can be greatly enhanced using online tools and services meaning that your company can get greater visibility for a lower cost.
October 23rd, 2009 at 1:34 am
Progressively admen are assuming video advertising equally broadband goes on to ascent and ad-serving engineering get further advanced. Internet video advertisement is actually starting. Users’ attending may be caught and advertising jump by the crew in an more and more ad-cluttered internet environs. It’s real that video formatting are 5 to 10 times more expensive to assist than basic banners and they affect a great deal additional output and execution act but they could easily make up valuable totally by that if they reach bigger reply values.
Where to apply internet video whenever want to maximise its result, represents what admen must cautiously study. Video to be applied online ought constitute info and communication in focus when video to be applied upon TV ought be centered about entertainment.
Comparable everything other, on that point exist effective techniques and defective techniques to apply video advert. In this moment most advertisers are integrating their audiovisual aid reports into active planted advertisement arranges suchlike banners or over-content arranges suchlike pop-ups. While this can arrive at a possibly big audience, spectators are liable to be little captured and more irritated from this unquiet and perturbing emplacements.
Hived up or flowing video about a particular address web site provides the better opportunity of exciting consumers in brand name contents, merely it’s not expected to gain a expectant hearing unless it brings forth a viral result.
Whatsoever you arise on, do not leave to get in simple to be exposed and diffuse. Data file sizing is valuable, the same the media data format. Whenever your viral video has been produced for a specific type of software system that not a lot people apply, how wish you acquire populate to diffuse it suchlike wildfire?
As well, if you have built a video the shock will be best if you send off the clip as an adhesion instead of flow it.
It is brassier and, if you are not hosting it, it is a lot viral, as well.
One of the best Web sites to place your videos is without a doubt YouTube.com. Here you will be able to expose your creations in video, besides to create communities focused in your niche market. If you do not have any idea on creating videos or like handling its formats, you do not worry for that reason, it is not nothing difficult, single requires a little action by your part. With a good investigation of where you can obtain videos already made and with some e-book that can help you put your videos in sites like Youtube.com, you can begin to build your video campaigns right now.
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October 21st, 2009 at 11:29 am
Among the multiple innovations the internet introduced to the field of marketing, there is no doubt that the most entertaining one is the viral video. Video sharing, which started as what seemed to be a teen fad, exploded into the primary content trend offered online today. And where the creative juices are flowing, it doesn’t take long for advertisers to jump in and join the current.
A huge part of the popular viral videos of the past were amateur stuff featuring home videos that range from funny to shocking. Everybody’s pet became a video star. But along with professionally produced material such as tv sketches and music videos, banned tv ads that started popping online were the first seed for commercial videos made straight for the internet. At first, when the videos or their links used to be spread in emails, spam guards and size limits slowed down the process, but video sharing giants like YouTube made the world a stage – the most accessible stage we ever had.
Most people flip tv channels when the commercial break is on, so what makes them tune in voluntarily? Internet videos are usually bolder, edgier, and more creative, and the people who make them are internet users themselves who take active part in video sharing communities; internet marketing companies who create viral videos understand the medium intimately and the truth in its core – that author and audience had never been closer, and in fact interchangeable. The fact that the person watching your video now is the author of the video you’ll be watching in a few minutes is the basis of genuine respect for the viewer. Internet ads don’t pound their commercial message with a hammer, or spoon feed us. They have to be more sophisticated and entertaining, because switching off is much easier.
Commercial viral videos are the best marketing strategy out there today to create brand awareness. What could be better than having people recommending your commercial to their friends? And with a wide range of video upload websites, you can publish your vision for free. That’s right, who needs to pay for air time when you’ve got web time?
To make it work in media sharing communities, your video needs to be interesting and surprising, and keep a high quality standard of image. People will tolerate the most grained and disrupted streaming from amateurs, but the pros have to deliver great graphics and processional work as seen in this funny and provocative internet commercial, The Interrogation The Interrogation . But it doesn’t stop there, before the video runs on its own you need to give it a hand, by networking with other members on your video sharing community to reach more exposure. Internet marketing companies usually devote considerable resources for this purpose, and rightly so.
The archives of sharing sites are already packed with millions of videos stored, but as long as there are people out there looking for laughs, interest and some entertainment, your audience is waiting for you.
October 14th, 2009 at 10:20 am
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.
It’s actually just like a disease. It’s already more of an epidemic rapidly spreading over the cyberspace. Despite the many worries of this world, people just can’t seem to stay away from video clips of people doing typically nonsensical things. People can’t seem to keep their fascinated eyes off the wildest and oddest videos available. People certainly can’t resist passing on these ‘nonsensical’ videos to other people by posting these videos in their personal homepages, other websites and emailing them to their friends.
You may have noticed, even night shows and morning news shows feature some of these viral videos. Usually they put on air the most watched viral video online, particularly videos that were most rated and viewed at YouTube. These videos’ main value comes from being truly odd and wild that people just can’t help but laugh when they see them. Some people just get carried away by the hype and even if they didn’t think the video was as funny as some people think they are, they keep their opinions to themselves, laugh with the rest and pass on the video to others.
Viral videos are truly catching, and internet marketers have definitely seen the potential of these viral videos in spreading their marketing message around. It so happens that web sites hosting these viral videos have grown much in popularity. Thus, internet marketers are now using videos extensively in their marketing strategies. You, too, can take advantage of the viral video craze. Just follow these simple steps.
— Using Viral Videos in Internet Marketing
1. Make Your Own Viral Video
You have to make your own video to post at YouTube, at your website, at your online blog, and anywhere else in the internet. However, you must remember that viral videos have certain factor that makes them irresistible. This is what you should keep in mind when you make your viral video.
For instance, you can make a commercial concerning your product. The video clip must be short so that they’re easy to download and view. However, the commercial has to be distinctly funny and unique so it can go the rounds of effective viral videos. Just look around at YouTube and find the most-viewed clips there. Those are the types of videos that make the viral rounds. You must therefore pattern your video clip after these videos.
Do not post a perfectly normal video commercial online if you wish these videos to have some viral effect. Do not wax lyrical about your product in your video. In other words, don’t make it look like a perfectly typical infomercial. Perfectly normal video clips just don’t spread and they’re not going to be effective in marketing your products or increasing traffic to your site.
2. Become a member of video blogging networks
Uppermost in your list of sites to join is, of course, YouTube. However, there are other video blogging sites in the internet. Look around. You must also make it a point to post some of these videos in your site and blogs.
3. Post your viral video and make some more
After you have posted your initial viral video and people seem to have picked it up, then you should immediately follow up with more such videos. Do not let your followers’ attention wane from you, keep them entertained and keep them supplied with more viral videos. This way, you are going to have a loyal following of persons who will eagerly wait for your videos.
October 6th, 2009 at 12:39 pm
I know, that term Viral sounds quite nasty. It sounds like some sort of computer virus; and we all know the dangers of those, don’t we? Companies like Norton Anti-virus have made their fortunes keeping viruses away from our computers. But no, in this case, the term viral is a good thing.
A viral video is the cutting edge of Internet communication. It means that you create a video, send it out via e-mail and postings on sites like YouTube, MySpace, Google Video etc. and thus generate interest in what it is you’re trying to sell. Websites like these get literally thousands of hits a day; people viewing the videos.
A well-done video, something that interests people and really catches their eye can spread just like a virus, hence the name. People tell others about it, the video gets more viewings, and can even end up being mentioned on the national news! Think about that level of interest in your firm; think of the potential income it can generate.
If you have a new company or an old one, you always have the same problem getting customers. Even a Fortune 500 firm is always looking to expand and increase revenue. With a viral video, you have the potential to generate a huge amount of interest in you and your company, and do it for very little money.
It doesn’t matter if you are trying to get a job, sell your latest novel, get clients for your firm or introduce a new product or service. The point is, today we live in a very visual society. Look at the young people today; they use computer and the Internet like the yellow pages and telephone once dominated the scene.
So, a good first step is to do a search online and see what sorts of companies are out there to a video package. You can get something as simple as one video, and then they’ll post it to the various websites. If you can do your own editing, you can save some money. If not, there are plenty of sites that will do that for you.
Or, if you want something bigger, you can get as many as five, ten or even twenty videos created; and the company will take care of all producing, editing, and then submitting it to the websites. A video about your firm could be on forty different sites. Think about the interest that could generate. If several thousand people see your videos and that’s being very conservative, and only one percent of them become customers, you’ll cover the cost of your investment, and make a little extra.
Of course, then there’s the continuing income. Think about it; those videos will be out there, on the Internet, generating more interest in you and your company. Over time, that could amount to a huge boost to your overall sales.
