December 13th, 2009 at 11:40 pm
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off.
Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.
Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups.
Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don’t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.
Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?
There are three main ways to achieve this. They are:
1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.
3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.
Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.
April 1st, 2009 at 12:00 am
Nothing has changed the advertising industry more than the popular usage of the internet. If you start a business now, your marketing methods will be vastly different than if you had started a business 15 years ago. One way you can take advantage of modern technology to promote your business is to use video marketing. There are many ways that you can do so. Most of the time it only takes a cheap camera and a PC, and maybe a little bit of video editing skills. Read on to find out some options, and you can start marketing your company through video.
An introductory video is a great way to give people information about your company. You can create a concise video outlining the key services or products you offer, and why your company is the best one to choose. You can place this video on your site, so that new visitors can simply hit the “play” button and become acquainted with your business. If you decide to do this, you should have at least semi-professional quality, and a dense flow of information so that you don’t deter viewers from watching the entire thing.
One trend in video marketing is the creation of “viral” videos – videos that are so entertaining, bizarre, or funny that people will show their friends. If done correctly, the video will spread like wildfire across the internet, reaching hundreds of thousands of people, without costing you a cent in advertising or hosting costs. In many viral marketing campaigns, the sheer strangeness of the video compels people to spread it, such as game publisher Ubisoft’s “screaming rabbit” videos which reached massive popularity on the internet.
One important lesson in viral marketing is to acknowledge that your company is responsible for the video. Wal-Mart and Sony learned this the hard way – both of them attempted to create seemingly independent viral campaigns, only to have their plot quickly foiled by internet sleuths. So come up with a good, viral idea, and let your company take full responsibility for it. It’s sure to save you a lot of embarrassment.
If you don’t have the resources to make a video on your own, then you could hire a video marketing company to produce one for you. Usually they’ll offer professional quality videos with skilled editors working behind the scenes. You can submit a script or narrative and have it read. If this type of thing is within your budget, then it is highly recommended since your video will be in the hands of people who produce marketing videos for a living.
Technology has given us a wealth of new opportunities, and the businesses that take advantage of this are the ones that will succeed. So if you’ve got a company that you would like to promote on the internet, look into using video marketing. If used properly, you can produce clever videos for your company that will capture the attention of customers, and bring people in from all corners of the internet.
April 1st, 2009 at 12:00 am
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated.
Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment.
It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.
Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider.
Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising.
Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups.
Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don’t forget to make it easy to open and distribute.
File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.
April 1st, 2009 at 12:00 am
Viral marketing strategies are marketing techniques which once implemented take on a life of their own, they continually expand their reach across cyberspace drawing more customers and their cash into your net. They can spread like wildfire from place to place, luring, enticing and pre-selling prospective customers before they even reach your site.
Viral marketing strategies are so powerful that whole ebooks and courses have been written on how to implement and use such techniques to squeeze the most out of them. As once set up correctly you may never need to pay for advertising again…
So what types of techniques work?
Well as I said there have been book written on the subject, so here’s a quick run down of a few techniques which I’ve used to help create steady streams of traffic to my websites.
Writing and submitting articles such as this is a great technique for getting more links back to your site and for drawing in more visitors, as people publish them in ezines, on their blogs and websites and you’ll find them popping up all over the place. If you go to Google and type in “How to profit from your home business blog” you’ll find about 9,290 listings of that article which I wrote a while back…it’s also the most popular download at contentdesk.com with over 4200 downloads last time I checked. So if you’re not regularly writing and submitting articles, why not?
Power tip: Make your article viral, by adding at the end something like this to encourage distribution:
“(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and biography must remain in the article.)”
Putting together and distributing viral ebooks is another strategy I’ve used with good results. The key is to make them ‘brandible’ so that consumers can brand the ebook with their own affiliate links, this gives them an incentive to pass them on and on.
A few places you can give these away are, to your customers, website visitors or in article/forum signatures. Have a look at the link below for an awesome free viral ebook which is like nothing you’ll have ever seen:
Click here to download free, while you still can!
http://www.asuccesfullhomebusiness4u.com/viralsupertip.html
These are two strategies you can implement straight away. Other viral marketing techniques you could use are:
-Creating and distribution podcasts on your niche; turn your articles in to podcasts and you’ll add a new stream of visitors to your site, don’t forget to submit them to podcast directories.
-Create viral videos and submit them to google video, ifilm and other video related websites. Done properly, these are a very effective strategy.
-Add refer-a-friend scripts to your site, these are freely available just do an internet search, I’ve used “Spread The Word” which is a good free script. If you give away an incentive for referring friends (e.g. viral ebook) you can really enhance the effect of this strategy.
There are many more viral marketing techniques that you could use, focus on one at a time and keep working until you get the results you want. Decide now to take action and take your business to the next level.
(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article.)
April 1st, 2009 at 12:00 am
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.
Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don’t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.
