January 30th, 2010 at 12:06 pm
When it comes to tapping into a marketing technique that seems to capture the attention of many, viral video marketing capitalizes off of the power of visual suggestion. This particular method takes advantage of already existing social networks to create a successful boom in brand awareness. While viral marketing had its start passing from one to another through word-of-mouth, today, the most impressive approach is provided through video. Many enjoy utilizing this type of marketing because it can reach a large amount of people in a quick amount of time.
One of the most increasingly popular ways to enter viral video marketing is to establish a blog on a website and continuously add images, words, and videos. Even amateur videos are making headlines on websites across the Internet. This interesting and rather entertaining approach towards advertising has brought attention to a wide range of services and products that might not have enjoyed the focus if viral video marketing was not used. It is the creativity of amusing video clips, interactive Flash games, and moving images that add to the appeal.
Viral video marketing is often chosen as a way to promote a site because it is quite easy to accomplish. When compared to direct mailing, the cost is also lower. Viral marketing helps attract a target audience, and is known for establishing a response rate that is high and fast. Also, a larger number of people become engrossed with little cost to the webmaster.
Examples of Viral Marketing
Using videos and interactive visual games to market products, services and websites has been an effective method of advertising for many years. For instance, the Dancing Bush 2001 interactive game led a campaign to bring an enormous wealth of attention to what would become the largest private entertainment site on the Web. Sunsilk hair care products gained increased consideration when a YouTube video titled “Bride Has Massive Hair Wig Out” surfaced. Additional examples of viral video marketing includes companies and products, such as Halo, Blair Witch Project, Xbox 360, The Ring movie, Sony, Playstation, and FX Networks.
April 1st, 2009 at 12:00 am
Many internet marketing gurus will push the idea of “viral marketing” in order to bring traffic and increased sales to your marketing ventures. Viral marketing is simply a form of marketing that
“facilitates and encourages people to pass along a marketing message.” In other words, it is establishing a marketing campaign that simply spreads on its own, and the internet has become the perfect venue for marketing campaigns to spread like a virus.
Every time an email is forwarded something, every time someone sends a YouTube video to a friend, and every friend request that is sent on a social network, individuals are participating in the idea of viral marketing. Because the overall success of a viral marketing campaign is determined by the interest of the recipient, any successful venture is built around the hope that those who find it will pass it on to others. If the recipient, reader, or viewer appeals to what is being said in the email, video, or other form of presentation, there is a strong chance of passing it along to others.
This forum of marketing can progress at an incredibly fast rate. As more people forward the information, the message is distributed to more people who then have the opportunity to pass it along to others as well.
Viral marketing, when implemented correctly, can be an excellent way to facilitate the branding of a name or product. In the internet marketing community, providing a good piece of information in the form of an ebook can spread very quickly and earn credibility for the creator. This idea is increased when resell rights are provided for the given ebook.
The most important ingredient to a success viral marketing campaign is to arouse curiosity and/or humor to a piece of information. Curiosity will cause a reader to dig deeper into a topic and be more receptive to the marketing message. Humor and/entertainment help one to establish a good rapport with the reader and, more importantly, causes others to pass the message onto others.
While the concept of viral marketing is nothing new, the internet opens up new opportunities for people to tap into its power. On the internet information highway, quality pieces of information, funny videos, and any thing popular will spread like wildfire. By creating something of value and distributing it correctly, the internet can work in your favor to make your marketing campaigns absolutely viral.
